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Corporate Strategy, Process of Devolping and its main implication on Purchasing and Supply

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Corporate Strategy, Process of Devolping and its main implication on Purchasing and Supply

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Uploaded on
May 7, 2022
Number of pages
20
Written in
2021/2022
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, The purpose of corporate
strategy:

• Determine how best to meet the corporate goals
• Set priorities and know where to focus efforts




Top-down vs.
bottom-up...
ITC M1:U4:4.1-2

, Market growth potential:
the stages in the product-market life-cycle


Sales
per unit
of time




Launch Growth Maturity Decline



ITC M1:U4:4.3-4
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