Research Report
Dublin City Festivals Report
Module Title: Event Business Environment
Author: Preslava Gyonkova
January 2022
, Research report: Dublin City Festivals Report
Date: January 2022
Contents
I. Introduction………………………………………………………………………2
II. The economic and social impacts of festivals and live events in Ireland………...3
III. St. Patrick’s Festival……………………………………………………………...5
A. Target audience and segmentation…………………………………………...5
B. Marketing…………………………………………………………………….6
IV. Conclusion……………………………………………………………………….9
V. Financial statements for Dublin Fringe Festival…………………………………9
VI. List of references………………………………………………………………..12
1
Dublin City Festivals Report
Module Title: Event Business Environment
Author: Preslava Gyonkova
January 2022
, Research report: Dublin City Festivals Report
Date: January 2022
Contents
I. Introduction………………………………………………………………………2
II. The economic and social impacts of festivals and live events in Ireland………...3
III. St. Patrick’s Festival……………………………………………………………...5
A. Target audience and segmentation…………………………………………...5
B. Marketing…………………………………………………………………….6
IV. Conclusion……………………………………………………………………….9
V. Financial statements for Dublin Fringe Festival…………………………………9
VI. List of references………………………………………………………………..12
1
