Lecture notes
Chapter 10- Price, What is the Value Proposition Worth
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Uploaded on
03-01-2022
Written in
2021/2022
Chapter 10- Price, What is the Value Proposition Worth
Institution
Saint Joseph\'S University
Module
Principles of Marketing (MKT200)
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Connected book
Marketing - Real People, Real Choices
- 2012
- 9780132626316
- Unknown
Written for
- Institution
- Saint Joseph\'S University
- Module
- Principles of Marketing (MKT200)
Document information
- Uploaded on
- January 3, 2022
- Number of pages
- 6
- Written in
- 2021/2022
- Type
- Lecture notes
- Professor(s)
- Diane phillips
- Contains
- All classes
Subjects
-
price
-
price proposition
-
pricing strategy
-
loss leader pricing
-
bait and switch pricing
-
value proposition
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