Detailed descriptions of exactly what the organization is thinking about
This description captures the most important aspects
How it may benefit customers and the organization
Technology Considerations
Explain any considerations the organization must make
Costs which must be weighed in deciding the path forward
Service Marketplace
Describes the existing marketplace
Describe who the target market consists of
Who the competitors are
How products will be distributed
Why customers might choose to buy their products
Organization and Staffing
May be a need for more staffing to accommodate the change
They may result in increased costs or require an organization to change its practices and processes.
Schedule
May include some targeted milestones and timeframes (Guidelines only)
NOT meant to include a detailed schedule
Financial Projections
Mention this but we DO NOT have financial information available
Provides a description of the financial projections the new initiative is expected to make compared
to the extra costs
Provide the assumptions on which the illustrated financial projections are based
Findings and Recommendations
Two possible solutions needed then choose the most appropriate and explain why
Provides an area to summarize
Explain why this course of action is or is not recommended
Include a description of pros and cons
Should be brief