Understanding your customers to achieve business success
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Module
Lean Startup Management
Institution
Vellore Institute Of Technology
Book
The Startup Owner\'s Manual
Creating a typology / description of your target customer
Researching your target customer
How to research your target customer?
Your target consumer is defined, then what?
Presentation on Creativity & Design Thinking in a Startup
Business Plan for Startup
All for this textbook (5)
Written for
Vellore Institute Of Technology
Lean Startup Management
All documents for this subject (7)
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Content preview
UNDERSTANDING
YOUR CUSTOMERS
TO ACHIEVE
BUSINESS SUCCESS
, Creating a typology / description of your
target customer
Create a visual typology of your target customer.
But use the typology as a guiding tool, and not as a
set of rules and regulations.
Demographic Psychographic Attitudinal
• Age • Attitudes towards life • Specific attitudes
• Gender in general towards the category
• Education • Media consumption of your product
• Socio-economic habits • Shopping habits
status • Shopping habits towards specific
• Income • Social habits category
• Presence / absence • Community • Views towards
of children involvement brands and products
• Region / City • Charitable causes • How brands are
• Urban / Rural • Environmental selected? What
• Household causes drives brand
responsibilities • Social causes selection?
• Household status
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