Lecture notes

Principals of marketing

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This is a document well detailed but still in summary that doesn't limit any student in any faculty as long as its all about business with well defined marketing process ,understanding the market and the customers general market strategy and the difference between celling process and marketing process

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Connected book

Philip Kotler Kotler On Marketing

Edition:2012
ISBN:9781471109560
Edition:Unknown

Written for

Institution: The University Of Kent (UKC)
Study: Education
Module: Introduction to business

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Document information

Uploaded on: October 1, 2021
Number of pages: 29
Written in: 2021/2022
Type: Lecture notes
Professor(s): Bryan comeway
Contains: All classes

Subjects

marketing process
value proposion
customer value and satisfaction

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MKTG 220: PRINCIPLES OF MARKETING

Ref: Phillip Kotler & Gary
Armstrong

, ¿WHAT
IS
MARKETING?

, PRINCIPLES OF MARKETING
• Marketing is • Marketing is the
process by which
human activity
companies create
directed at value for customers
satisffying needs and build strong
and wants through customer relationships
exchange in order to capture
value from customers
processes. in return.
Philip Kotler 1976 Philip Kotler 2008

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Principals of marketing

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