Summary

Samenvatting Gastcollege retailing - Marketing

Rating

Sold

Pages

Uploaded on

30-09-2021

Written in

2020/2021

Samenvatting Gastcollege retailing - Marketing

Institution

Module

Whoops! We can’t load your doc right now. Try again or contact support.

Report Copyright Violation

Written for

Institution: Katholieke Universiteit Leuven (KU Leuven)
Study: Schakeljaar Handelswetenschappen
Module: Basisprincipes Van Marketing

All documents for this subject (17)

Document information

Uploaded on: September 30, 2021
Number of pages: 39
Written in: 2020/2021
Type: Summary

Subjects

samenvatting gastcollege retailing marketing

Content preview

(Radicale) Evoluties in Retailing
Focus op E-commerce & Omni-channel
Prof. Dr. Els Breugelmans

Gastcollege
Ac. Year 2020-2021

• Timeline: before COVID-19
o Figures in Belgium
o Trends that were around before

• Timeline: during COVID-19
o Consumer responses
o Retailer “responses”

• Timeline: after COVID-19

• Cases

Long before Some years
Covid-19 After Covid-19
Covid-19 before Covid-19

1

, Before COVID-19
Introduction
Figures

Where do you buy your shoes?

Vroeger kocht men schoenen in een stenen winkel en daar kreeg men ook de
informatie. Afhankelijk van het publiek waaraan je de vraag stelt, ga je nu
uiteenlopende antwoorden krijgen.
Vroeger kocht men dus voornamelijk in traditionele winkelpunten.

2

£3.11

Get access to the full document:

100% satisfaction guarantee

Immediately available after payment

Both online and in PDF

No strings attached

Get to know the seller

vantigcheltbrent

4.0

(1)

Also available in package deal

Get to know the seller

vantigcheltbrent Katholieke Universiteit Leuven

View profile

Sold

Member since

4 year

Number of followers

Documents

Last sold

1 year ago

4.0

1 reviews

Why students choose Stuvia

Created by fellow students, verified by reviews

Quality you can trust: written by students who passed their exams and reviewed by others who've used these revision notes.

Didn't get what you expected? Choose another document

No problem! You can straightaway pick a different document that better suits what you're after.

Pay as you like, start learning straight away

No subscription, no commitments. Pay the way you're used to via credit card and download your PDF document instantly.

“Bought, downloaded, and smashed it. It really can be that simple.”

Alisha Student

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller vantigcheltbrent. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for £3.11. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews) 45035 documents were sold in the last 30 days Founded in 2010, the go-to place to buy revision notes and other study material for 16 years now

Samenvatting Gastcollege retailing - Marketing

Written for

Document information

Subjects

Content preview

More courses for Katholieke Universiteit Leuven (KU Leuven) > Schakeljaar Handelswetenschappen

Also available in package deal

Get to know the seller

Recently viewed by you

Why students choose Stuvia

Created by fellow students, verified by reviews

Didn't get what you expected? Choose another document

Pay as you like, start learning straight away

Frequently asked questions

What do I get when I buy this document?

Satisfaction guarantee: how does it work?

Who am I buying these notes from?

Will I be stuck with a subscription?

Can Stuvia be trusted?