Holland & Barrett
Marketing Analysis
(Canary Wharf, n.d. [online])
1|Page
,Contents
Page No:
Part A
Introduction
3-4
Part B
The Marketing Mix
4
Product
4-7
Place
7
Promotion
7-8
Price
8-9
Part C
Buyer Behaviour
9-12
Market Environment Changes
13-14
2|Page
, Part D
Recommendations
14-15
Appendix A
16
References
17-25
INTRODUCTION
Holland and Barrett (HB) is Europe’s largest health food retailer, with stores in over 1,150
locations and a generated revenue of £610m in 2016 (The Guardian, 2017 [online]). Due to
the growing number of digital rivals; Tesco, Boots and GNC HB developed corporate set of
objectives to become a near future leader in the health and wellness sector by (The River
Group, n.d. [online]):
- Creating brand awareness
- Growing positive consumer relationships with the brand and,
- Increasing sales revenue
Their mission is to promote wellbeing through delivering highest quality and best value
products all around the world (Holland and Barrett, n.d. [online]), and impacting upon public
health problems such as, obesity and diabetes (Holland and Barrett, n.d. [online]). Brand’s
slogan ‘Choose the good life’ targets Millennials who are increasing the demand for
healthier foods by aiming towards clean eating habits (Greenaway, 2017 [online]).
3|Page
Marketing Analysis
(Canary Wharf, n.d. [online])
1|Page
,Contents
Page No:
Part A
Introduction
3-4
Part B
The Marketing Mix
4
Product
4-7
Place
7
Promotion
7-8
Price
8-9
Part C
Buyer Behaviour
9-12
Market Environment Changes
13-14
2|Page
, Part D
Recommendations
14-15
Appendix A
16
References
17-25
INTRODUCTION
Holland and Barrett (HB) is Europe’s largest health food retailer, with stores in over 1,150
locations and a generated revenue of £610m in 2016 (The Guardian, 2017 [online]). Due to
the growing number of digital rivals; Tesco, Boots and GNC HB developed corporate set of
objectives to become a near future leader in the health and wellness sector by (The River
Group, n.d. [online]):
- Creating brand awareness
- Growing positive consumer relationships with the brand and,
- Increasing sales revenue
Their mission is to promote wellbeing through delivering highest quality and best value
products all around the world (Holland and Barrett, n.d. [online]), and impacting upon public
health problems such as, obesity and diabetes (Holland and Barrett, n.d. [online]). Brand’s
slogan ‘Choose the good life’ targets Millennials who are increasing the demand for
healthier foods by aiming towards clean eating habits (Greenaway, 2017 [online]).
3|Page
