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Purdue University Global GB570: Managing the Value Chain Unit 2 Journal

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​Many companies have began to focus the shift on customer satisfaction as a long term method of competitive advantage. Mascarenhas (et al.) explains that if Apple would have just focused on monetary gains instead they would have been as successful as they are today (2004).

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Managing the Value Chain GB570 (GB570)








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Managing the Value Chain GB570 (GB570)
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  • customer delight
  • unit 2
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  • purdue
  • managing the value chain
  • gb570
  • purdue university global

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