Factors affecting success/failure of a business
Financial Non-financial Short-term Long-term
a. Gross Profit a. Awareness a. Cash Flow a. Vision and
b. Revenue b. Market Share b. Working Strategy
c. Costs c. Employees Capital b. Technological
d. Cash Flow d. Ethics & CSR change
e. Assets & e. Relationship
Liabilities between
f. Net Profit customers and
g. Working Suppliers
Capital f. Competitiveness
SWOT Analysis
S- Strengths
W- Weaknesses
O- Opportunities
T- Threats
A SWOT analysis is a tool that was created to help a business analyse its current
and future position to aid decision making. The SWOT analysis focuses on the
internal elements of a business and the external parts of its operations. A SWOT
analysis can be performed quickly by individuals or teams because of its simple
form but it is a very effective business tool.
Financial Non-financial Short-term Long-term
a. Gross Profit a. Awareness a. Cash Flow a. Vision and
b. Revenue b. Market Share b. Working Strategy
c. Costs c. Employees Capital b. Technological
d. Cash Flow d. Ethics & CSR change
e. Assets & e. Relationship
Liabilities between
f. Net Profit customers and
g. Working Suppliers
Capital f. Competitiveness
SWOT Analysis
S- Strengths
W- Weaknesses
O- Opportunities
T- Threats
A SWOT analysis is a tool that was created to help a business analyse its current
and future position to aid decision making. The SWOT analysis focuses on the
internal elements of a business and the external parts of its operations. A SWOT
analysis can be performed quickly by individuals or teams because of its simple
form but it is a very effective business tool.
