How social media can benefit a business
A1: Social media platforms
What is social media?
Social media platforms are platforms where users can interact and communicate with each
other and there are different types of social media platforms which are suitable for different
purposes. Social media platforms are important to businesses as they can use social media
to promote their products and services and can reach a wider amount of people rather than
advertising normally. Social media is also good for businesses as it is very popular as
millions and billions of people use it.
Each social media platform has different features and different target audiences and social
media platforms are developing with new features to keep previous people engaged with the
social media platform and also to attract more people to use social media.
Social media platforms appeal to different audiences as social media vary from ages.For
example the demographic Facebook has is that 65% of the users on Facebook are aged 35
and above and the rest of the demographic is aged from 45-54 compared to instagram as
the demographic of users are mostly aged between 13-35 which is a younger demographic
than Facebook.
Social Media Features Structure Target audience
Platform
Instagram One feature is that The structure of The target audience
there are filters instagram is that for instagram is a
which make posts when the user logs young target
look more on to the social audience mostly
eye-catching and media platform they from age 35 and
attention grabbing. can see the stories under so the
of the people they business will need
Another feature of follow and also to make posts that
instagram is that on when the user logs will attract young
instagram story on they can see users to their
people can set posts uploaded by business page.
polls,questions,quiz people they follow
zes and an option to on their feed as they
rate a post on their scroll down.
story so people can
rate the
products/services
that the business
releases.
,twitter One key feature is The structure of The target audience
that twitter is twitter is that when for twitter is that it is
powered by you log in to the more popular for
searchable/connect platform on the right people aged 18-29
ed hashtags so the side of the website so the target
business can draw you can see all the audience is fairly
attention on twitter popular hashtags young
by using different which are trending
hashtags when they and you can also
post or tweet see your feed when
something. you click on the
home page.
Youtube A feature of The structure of The target audience
YouTube is that you YouTube is that for people on
can post videos on a when you visit the YouTube is people
channel and gain a site it shows aged between 18-34
social media recommendations which is good as the
presence and then it on what users have business can reach
can help the already watched both young and
business reach a which is good as older people and it
wider number of they may get let's the business
people. recommended have more freedom
videos from the of their target
Another feature of businesses YouTube audience
YouTube is that channel.
people can
subscribe to your Also when a user
channel which searches for
means that something they
whenever the could maybe find
business uploads a the business while
video on their searching for
YouTube account something they
people will could find the
automatically see business in the
the video on their search list and then
subscription box and the business may
then can view the gain a new
videos as soon as customer.
the business
releases them.
Facebook One feature about The structure of The target audience
facebook is that they facebook is that for facebook users
have facebook feed when someone is that most of them
posts which show goes on the social are aged between
people updates media site they can 45-54 and 65% of
about facebook. see the feeds of the demographic are
people that they 35+ which means
Also facebook lets have followed or that if the business
you upload posts added as a friend. wants to reach a
which can attract more older audience
more people if the Also facebook has they can use
, business puts facebook news feed Facebook for their
eye-catching posts which shows social media
online. updates of facebook platform.
and is located in the
middle of the home
screen.
A1: How businesses can use social media platforms to support their business
aims and needs
Creating an image/brand
Businesses can use social media platforms to create an image or brand for their business as
it is a good way to get your business out there and raise brand awareness. Also, social
media can help make a brand/image reach lots of people who use social media everyday, for
a long period of time and it can help brands grow from being a small business to a bigger
one.
A way that businesses can use social media to create a brand is by creating campaigns for
their products and releasing them on popular social media sites. If we look at the example
of Playstation, it is the most followed brand on twitter with approximately 18.7million
followers. The reason for Playstation's popularity is because they are very good at
constantly updating and posting content on their social media site. They post game trailers
and gaming footage which is really engaging for their fans ,followers and gamers.
https://econsultancy.com/30-brands-with-excellent-social-media-strategies/
, Playstation’s strategy is to give away millions of free copies of games or demos to get the
user ‘hooked’ by letting them try out the game, using the demo or free version and if they like
it, encourages them to purchase the game which then increases playstations sales revenue.
Referring to the post above, Playstation have cleverly shown four different story modes
within the game. The wording at the top of the page would also imply that ‘time is running
out’ putting pressure on the consumer to download or purchase the full game. The
encouraging statistics of 4.4k likes and 626 comments shows users that people are very
interested in the game and it is the current topic of conversation in the gaming world. Using
Twitter to promote new games is the way playstation reaches their target audience because
twitter is very user friendly,accessible and has billions of users.
Promoting products and services
Businesses can use social media to promote their products and services as it can reach
more people and it can increase sales for the business and also it is cheaper to promote
products and services through social media rather than using normal methods of advertising.
A good example of this is Nike, they promote their products on twitter which is shown in
figure 2. One good thing is that they use their brand logo as their profile picture so that
customers know what brand it is and recognise it when they see their profile on twitter.
Another good thing about Nikes twitter account is that the banner Nike have used for their
slogan is in big wide text so customers can see what the slogan of the business is and also,
the banner has contrasting colours as it is has a black background with white text so it is
easy for people with color blindness to read. Nike uses links on their Twitter account
redirecting customers to their website where customers can place orders. Nike advertises
their products on Twitter by using videos of sports men and women wearing their
merchandise. .
Businesses like Nike also put advertisements on social media, for example on instagram
feeds, so people can see while they are scrolling down, again reaching more people.
Because the adverts are random, people who may be interested in the product or service
are more likely to click and order directly.
Another example of a business using a social media platform to promote their products is a
business called Razer which is an electronic company that sells electronic products which
are used for gaming to consumers such as PC specialised for gaming, gaming mouses
etc.Razer use instagram to promote their products by posting posts about their products on
their social media page.One thing that is good on Razers Instagram page is that their they
state their target audience in their bio which is good as it targeted to people who are gamers.
Also Razer can use instagrams add system to put add posts on people's feed who like
gaming this is good as males and females who have an interest in gaming can see these
ads and then can visit Razers Instagram page where they can see posts about the latest
products and other things that Razer posts which is shown in figure 3.
A1: Social media platforms
What is social media?
Social media platforms are platforms where users can interact and communicate with each
other and there are different types of social media platforms which are suitable for different
purposes. Social media platforms are important to businesses as they can use social media
to promote their products and services and can reach a wider amount of people rather than
advertising normally. Social media is also good for businesses as it is very popular as
millions and billions of people use it.
Each social media platform has different features and different target audiences and social
media platforms are developing with new features to keep previous people engaged with the
social media platform and also to attract more people to use social media.
Social media platforms appeal to different audiences as social media vary from ages.For
example the demographic Facebook has is that 65% of the users on Facebook are aged 35
and above and the rest of the demographic is aged from 45-54 compared to instagram as
the demographic of users are mostly aged between 13-35 which is a younger demographic
than Facebook.
Social Media Features Structure Target audience
Platform
Instagram One feature is that The structure of The target audience
there are filters instagram is that for instagram is a
which make posts when the user logs young target
look more on to the social audience mostly
eye-catching and media platform they from age 35 and
attention grabbing. can see the stories under so the
of the people they business will need
Another feature of follow and also to make posts that
instagram is that on when the user logs will attract young
instagram story on they can see users to their
people can set posts uploaded by business page.
polls,questions,quiz people they follow
zes and an option to on their feed as they
rate a post on their scroll down.
story so people can
rate the
products/services
that the business
releases.
,twitter One key feature is The structure of The target audience
that twitter is twitter is that when for twitter is that it is
powered by you log in to the more popular for
searchable/connect platform on the right people aged 18-29
ed hashtags so the side of the website so the target
business can draw you can see all the audience is fairly
attention on twitter popular hashtags young
by using different which are trending
hashtags when they and you can also
post or tweet see your feed when
something. you click on the
home page.
Youtube A feature of The structure of The target audience
YouTube is that you YouTube is that for people on
can post videos on a when you visit the YouTube is people
channel and gain a site it shows aged between 18-34
social media recommendations which is good as the
presence and then it on what users have business can reach
can help the already watched both young and
business reach a which is good as older people and it
wider number of they may get let's the business
people. recommended have more freedom
videos from the of their target
Another feature of businesses YouTube audience
YouTube is that channel.
people can
subscribe to your Also when a user
channel which searches for
means that something they
whenever the could maybe find
business uploads a the business while
video on their searching for
YouTube account something they
people will could find the
automatically see business in the
the video on their search list and then
subscription box and the business may
then can view the gain a new
videos as soon as customer.
the business
releases them.
Facebook One feature about The structure of The target audience
facebook is that they facebook is that for facebook users
have facebook feed when someone is that most of them
posts which show goes on the social are aged between
people updates media site they can 45-54 and 65% of
about facebook. see the feeds of the demographic are
people that they 35+ which means
Also facebook lets have followed or that if the business
you upload posts added as a friend. wants to reach a
which can attract more older audience
more people if the Also facebook has they can use
, business puts facebook news feed Facebook for their
eye-catching posts which shows social media
online. updates of facebook platform.
and is located in the
middle of the home
screen.
A1: How businesses can use social media platforms to support their business
aims and needs
Creating an image/brand
Businesses can use social media platforms to create an image or brand for their business as
it is a good way to get your business out there and raise brand awareness. Also, social
media can help make a brand/image reach lots of people who use social media everyday, for
a long period of time and it can help brands grow from being a small business to a bigger
one.
A way that businesses can use social media to create a brand is by creating campaigns for
their products and releasing them on popular social media sites. If we look at the example
of Playstation, it is the most followed brand on twitter with approximately 18.7million
followers. The reason for Playstation's popularity is because they are very good at
constantly updating and posting content on their social media site. They post game trailers
and gaming footage which is really engaging for their fans ,followers and gamers.
https://econsultancy.com/30-brands-with-excellent-social-media-strategies/
, Playstation’s strategy is to give away millions of free copies of games or demos to get the
user ‘hooked’ by letting them try out the game, using the demo or free version and if they like
it, encourages them to purchase the game which then increases playstations sales revenue.
Referring to the post above, Playstation have cleverly shown four different story modes
within the game. The wording at the top of the page would also imply that ‘time is running
out’ putting pressure on the consumer to download or purchase the full game. The
encouraging statistics of 4.4k likes and 626 comments shows users that people are very
interested in the game and it is the current topic of conversation in the gaming world. Using
Twitter to promote new games is the way playstation reaches their target audience because
twitter is very user friendly,accessible and has billions of users.
Promoting products and services
Businesses can use social media to promote their products and services as it can reach
more people and it can increase sales for the business and also it is cheaper to promote
products and services through social media rather than using normal methods of advertising.
A good example of this is Nike, they promote their products on twitter which is shown in
figure 2. One good thing is that they use their brand logo as their profile picture so that
customers know what brand it is and recognise it when they see their profile on twitter.
Another good thing about Nikes twitter account is that the banner Nike have used for their
slogan is in big wide text so customers can see what the slogan of the business is and also,
the banner has contrasting colours as it is has a black background with white text so it is
easy for people with color blindness to read. Nike uses links on their Twitter account
redirecting customers to their website where customers can place orders. Nike advertises
their products on Twitter by using videos of sports men and women wearing their
merchandise. .
Businesses like Nike also put advertisements on social media, for example on instagram
feeds, so people can see while they are scrolling down, again reaching more people.
Because the adverts are random, people who may be interested in the product or service
are more likely to click and order directly.
Another example of a business using a social media platform to promote their products is a
business called Razer which is an electronic company that sells electronic products which
are used for gaming to consumers such as PC specialised for gaming, gaming mouses
etc.Razer use instagram to promote their products by posting posts about their products on
their social media page.One thing that is good on Razers Instagram page is that their they
state their target audience in their bio which is good as it targeted to people who are gamers.
Also Razer can use instagrams add system to put add posts on people's feed who like
gaming this is good as males and females who have an interest in gaming can see these
ads and then can visit Razers Instagram page where they can see posts about the latest
products and other things that Razer posts which is shown in figure 3.
