Digital Marketing - Stukent Certification Actual
Practice Midterm Exam Newest Exam Preparation
With Complete Questions And Correct Answers With
Rationales | Already Graded A+||Brand New
Version!!
What is Information Hierarchy?
© The most important information needs to be bolded
© The order of the information on the landing page
© Aligning every element on your landing page with your campaign
goal
© Only important people can write the information on a landing page
The order of the information on the landing page
Copy informs , not the other way around.
© Design
© Text
© Knowledge
©) Content
Design
True or False: Proximity relates to Closing in that the words in close
proximity of your CTA will influence the conversion.
©) True
© False
True
,True or False: During the user's post conversion experience, you
should not ask them to do something else.
©) True
© False
False
An analytics package records all of the following information from
visitors EXCEPT:
© The timing of the visit/click
© Browser being used
©) Location of the visitor
O Hard disk space of the computer
Hard disk space of the computer
"Analysis paralysis" occurs when:
© The sheer volume of data overwhelms a manager and causes
inaction
O A manager makes so many good inferences from the data that
he/she makes too many changes
O An analyst goes on vacation without someone else replacing
his/her job responsibilities
© An analytics package is improperly installed and thus data tracking
stops
The sheer volume of data overwhelms a manager and causes inaction
,Of 500 sessions that occurred on a website during a one- week
period, 200 of them started on the homepage; 100 of these 200
sessions saw only the homepage before leaving the site. Of the 300
sessions that started on other pages, 100 of them consisted of only
one pageview. Which is higher: the site bounce rate or the
homepage's bounce rate?
©) The site bounce rate
© The homepage's bounce rate
The homepage's bounce rate
Of 500 sessions that occurred on a website during a one- week
period, 200 of them started on the homepage; 100 of these 200
sessions saw only the homepage before leaving the site. Of the 300
sessions that started on other pages, 100 of them consisted of only
one pageview. What is the site
bounce rate?
- 40%
- 30%
- 20%
- 50%
40%
A website that sells software made 100 sales of $200 each from 2,000
sessions (for a total of $20,000 in revenue and profit — the marginal
cost of these sales was $0.) The average cost to generate each
session was $5 (the traffic came from a paid advertising campaign).
Were these 2,000 sessions profitable?
© Yes
© No
Yes
, A lead generation website received 1,000 visitors, gained 80 leads,
and booked jobs with 20 of those leads. What is the conversion rate
and what is the close rate?
© 8%; 25%
© 8%; 20%
© 20%; 25%
© 20%; 80%
8%; 25%
A low conversion rate can be caused by all of the following EXCEPT:
© Poor web design
©) Poor audience selection
© Technical glitches
© Overly responsive design
Overly responsive design
Channel analysis enables an analytics user to:
© Determine which ad copy produced the highest click-through rate
© Investigate which traffic source produced the best-quality traffic
O Conduct counterfactual analyses of the effect of increased
marketing investments in any channel
© Find ways to shift paid traffic sources toward unpaid traffic sources
Investigate which traffic source produced the best-quality traffic
The most reliable way to measure advertising effectiveness is to:
© Stop advertising altogether
© Use Google's data-driven attribution tool ©) Use linear attribution
© Conduct a carefully controlled experiment
Conduct a carefully controlled experiment
Practice Midterm Exam Newest Exam Preparation
With Complete Questions And Correct Answers With
Rationales | Already Graded A+||Brand New
Version!!
What is Information Hierarchy?
© The most important information needs to be bolded
© The order of the information on the landing page
© Aligning every element on your landing page with your campaign
goal
© Only important people can write the information on a landing page
The order of the information on the landing page
Copy informs , not the other way around.
© Design
© Text
© Knowledge
©) Content
Design
True or False: Proximity relates to Closing in that the words in close
proximity of your CTA will influence the conversion.
©) True
© False
True
,True or False: During the user's post conversion experience, you
should not ask them to do something else.
©) True
© False
False
An analytics package records all of the following information from
visitors EXCEPT:
© The timing of the visit/click
© Browser being used
©) Location of the visitor
O Hard disk space of the computer
Hard disk space of the computer
"Analysis paralysis" occurs when:
© The sheer volume of data overwhelms a manager and causes
inaction
O A manager makes so many good inferences from the data that
he/she makes too many changes
O An analyst goes on vacation without someone else replacing
his/her job responsibilities
© An analytics package is improperly installed and thus data tracking
stops
The sheer volume of data overwhelms a manager and causes inaction
,Of 500 sessions that occurred on a website during a one- week
period, 200 of them started on the homepage; 100 of these 200
sessions saw only the homepage before leaving the site. Of the 300
sessions that started on other pages, 100 of them consisted of only
one pageview. Which is higher: the site bounce rate or the
homepage's bounce rate?
©) The site bounce rate
© The homepage's bounce rate
The homepage's bounce rate
Of 500 sessions that occurred on a website during a one- week
period, 200 of them started on the homepage; 100 of these 200
sessions saw only the homepage before leaving the site. Of the 300
sessions that started on other pages, 100 of them consisted of only
one pageview. What is the site
bounce rate?
- 40%
- 30%
- 20%
- 50%
40%
A website that sells software made 100 sales of $200 each from 2,000
sessions (for a total of $20,000 in revenue and profit — the marginal
cost of these sales was $0.) The average cost to generate each
session was $5 (the traffic came from a paid advertising campaign).
Were these 2,000 sessions profitable?
© Yes
© No
Yes
, A lead generation website received 1,000 visitors, gained 80 leads,
and booked jobs with 20 of those leads. What is the conversion rate
and what is the close rate?
© 8%; 25%
© 8%; 20%
© 20%; 25%
© 20%; 80%
8%; 25%
A low conversion rate can be caused by all of the following EXCEPT:
© Poor web design
©) Poor audience selection
© Technical glitches
© Overly responsive design
Overly responsive design
Channel analysis enables an analytics user to:
© Determine which ad copy produced the highest click-through rate
© Investigate which traffic source produced the best-quality traffic
O Conduct counterfactual analyses of the effect of increased
marketing investments in any channel
© Find ways to shift paid traffic sources toward unpaid traffic sources
Investigate which traffic source produced the best-quality traffic
The most reliable way to measure advertising effectiveness is to:
© Stop advertising altogether
© Use Google's data-driven attribution tool ©) Use linear attribution
© Conduct a carefully controlled experiment
Conduct a carefully controlled experiment
