ISM3011 Exam 1 (Ch1-4) (2026-2027) UPDATE
EXAM 70 QUESTIONS WITH MULTIPLE
CHOICES VERIFIED & REVISED ANSWERS
(NEW)!!
A common mistake that many managers make is focusing on only one type of metrics because
they are easier to measure. Which type of metrics do they focus on? - CORRECT ANSWER:
efficiency MIS metrics
Cheryl Steffan is the operations manager for Nature's Bread Company, which specializes in
providing natural products for health-conscious individuals. Cheryl is responsible for compiling,
analyzing, and evaluating daily sales numbers to determine the company's profitability and
forecast production for the next day. Which of the following is an example of a piece of data
Cheryl would be using to successfully perform her job?
-best-selling product by day
-best-selling product changes when Tony the best baker is working
-Craig Newmark is customer number 15467
-compare the costs of supplies, including energy, over the last five years to determine the best-
selling product by month - CORRECT ANSWER: Craig Newmark is customer number 15467
Employees need to understand that corporate email is solely owned by the - CORRECT
ANSWER: company
For the past 20 years, Perry has been an owner of several Coldwell Banker Real Estate
franchises. To increase business, Perry spends a great deal of money marketing and advertising
his businesses online. Perry decides he would like to move beyond just marketing and create an
actual ebusiness that acts like a search engine but only focuses on the real estate industry. The
main revenue source for this Perry's ebusiness will be a charge of $50 a month for each property
that is listed on the website. What is the primary revenue model for Perry's new business? -
CORRECT ANSWER: subscription fees
, in terms of big data, what is velocity? - CORRECT ANSWER: includes the analysis of streaming
data as it travels around the Internet
Jenny Welch works at a retail store selling sports equipment. Her daily tasks include opening the
store, creating the work schedules, processing payroll, overseeing sales and inventory, and
training employees. At what level of the organizational pyramid would you categorize Jenny? -
CORRECT ANSWER: managerial level
Market share measures a firm's external performance relative to that of its competitors. Which of
the following represents how a firm measures market share?
-subtracting the industry's total sales from the firm's total sales
-multiplying the firm's sales by the industries total sales
-subtracting competitor's sales from the firm's total sales
-dividing the firm's sales by the total market sales for the entire industry - CORRECT ANSWER:
dividing the firm's sales by the total market sales for the entire industry
Review the following key terms. Which one defines an operational decision that involves
situations where established processes offer potential solutions? - CORRECT ANSWER:
structured decision
Senior management, presidents, leaders, and executives are all employees at the ________ level.
-managerial level
-operational level
-strategic level
-All of the answer choices are correct. - CORRECT ANSWER: strategic
what are business analytics? - CORRECT ANSWER: the scientific process of transforming data
into insight for making better decisions
What are the four main types of ebusiness models? - CORRECT ANSWER: business-to-business
EXAM 70 QUESTIONS WITH MULTIPLE
CHOICES VERIFIED & REVISED ANSWERS
(NEW)!!
A common mistake that many managers make is focusing on only one type of metrics because
they are easier to measure. Which type of metrics do they focus on? - CORRECT ANSWER:
efficiency MIS metrics
Cheryl Steffan is the operations manager for Nature's Bread Company, which specializes in
providing natural products for health-conscious individuals. Cheryl is responsible for compiling,
analyzing, and evaluating daily sales numbers to determine the company's profitability and
forecast production for the next day. Which of the following is an example of a piece of data
Cheryl would be using to successfully perform her job?
-best-selling product by day
-best-selling product changes when Tony the best baker is working
-Craig Newmark is customer number 15467
-compare the costs of supplies, including energy, over the last five years to determine the best-
selling product by month - CORRECT ANSWER: Craig Newmark is customer number 15467
Employees need to understand that corporate email is solely owned by the - CORRECT
ANSWER: company
For the past 20 years, Perry has been an owner of several Coldwell Banker Real Estate
franchises. To increase business, Perry spends a great deal of money marketing and advertising
his businesses online. Perry decides he would like to move beyond just marketing and create an
actual ebusiness that acts like a search engine but only focuses on the real estate industry. The
main revenue source for this Perry's ebusiness will be a charge of $50 a month for each property
that is listed on the website. What is the primary revenue model for Perry's new business? -
CORRECT ANSWER: subscription fees
, in terms of big data, what is velocity? - CORRECT ANSWER: includes the analysis of streaming
data as it travels around the Internet
Jenny Welch works at a retail store selling sports equipment. Her daily tasks include opening the
store, creating the work schedules, processing payroll, overseeing sales and inventory, and
training employees. At what level of the organizational pyramid would you categorize Jenny? -
CORRECT ANSWER: managerial level
Market share measures a firm's external performance relative to that of its competitors. Which of
the following represents how a firm measures market share?
-subtracting the industry's total sales from the firm's total sales
-multiplying the firm's sales by the industries total sales
-subtracting competitor's sales from the firm's total sales
-dividing the firm's sales by the total market sales for the entire industry - CORRECT ANSWER:
dividing the firm's sales by the total market sales for the entire industry
Review the following key terms. Which one defines an operational decision that involves
situations where established processes offer potential solutions? - CORRECT ANSWER:
structured decision
Senior management, presidents, leaders, and executives are all employees at the ________ level.
-managerial level
-operational level
-strategic level
-All of the answer choices are correct. - CORRECT ANSWER: strategic
what are business analytics? - CORRECT ANSWER: the scientific process of transforming data
into insight for making better decisions
What are the four main types of ebusiness models? - CORRECT ANSWER: business-to-business
