Unit 3 Using Social Media in Business P1, P2, M1,M2, D1

USING SOCIAL MEDIA IN
BUSINESS

,Contents
P1 and P2...............................................................................................................................................2
What is social media?........................................................................................................................2
Why social media is used for business...............................................................................................2
Social media platforms for business..................................................................................................2
Target audience?...................................................................................................................................2
YouTube.............................................................................................................................................2
Facebook...........................................................................................................................................3
Audience profiling?................................................................................................................................4
Benefits of audience profiling............................................................................................................4
Drawbacks of audience profiling........................................................................................................4
Social media platforms that develop brands and businesses................................................................5
INSTAGRAM...................................................................................................................................5
LinkedIn.........................................................................................................................................7
Brand Image..........................................................................................................................................8
Why brand image is important for businesses...................................................................................8
Benefits and drawbacks of creating a brand on social media............................................................9
Promotion and how it works.................................................................................................................9
Benefits and drawbacks of promoting on social media.....................................................................9
Communicating with customers..........................................................................................................11
M1.......................................................................................................................................................12
How social media is used to attract a target audience....................................................................12
Drawbacks to using social media to attract target audience.......................................................14
How to protect yourself from these risks....................................................................................15
Different ways that a business can use social media to interact with their target audience...........15
D1........................................................................................................................................................16
Companies that have used social media successfully in business....................................................16
More detailed conclusions about companies communicating via social media...............................18
Conclusion.......................................................................................................................................20
REFERENCES.........................................................................................................................................21




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, P1 and P2
What is social media?
Social media is a digital tool that allows users to create and share content with the public
quickly, efficiently and in real-time. Many people use social media, and each social media
evolves everyday adding new features to keep their members engaged.
Examples of popular social media platforms:




Why social media is used for business
 It helps to build awareness – This is because social media platforms have many
members in one place, this can be used as a medium for your brand reaching more
people.
 It helps build a stronger communication with your customers – It is a platform
where you can communicate with your existing customers at every stage of your
brand. This is through the chat function. Customers can rate businesses on any social
media and share posts and update with others. This could promote business on to all
over the world, the amount of customers pleased will keep ordering product from
the same business.
Social media platforms for business
These platforms are what businesses/companies use to reach their growth goals
 Facebook
 Twitter
 LinkedIn
 YouTube
 Instagram
These social media platforms have target audience’s business use to direct their products to
their customers.

Target audience?
Target audience is a specific group of consumers that will be attracted to your product and services.
Target audiences are based on factors like location, age, income, geographical location, gender. For
example, if you are an owner of a makeup company, you will want to sell your products to women
who can afford the price and are within the area you can deliver.

YouTube




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