Module: Enterprise Strategy
Lecture 8 – Strategic Implementation
PESTEL analysis on a company you have chosen
Use sources like the Financial Times – you can access it for free from the
library. You will be able to find everything about the company in recent years,
and things like any political factors that have affected them, any bad press.
Look for press releases by the organisation
Use The Economist
Use the Bloomberg website
Don’t forget to keep note of the citations!
Send lecturer/tutor the draft to get some feedback on it
The environment has lots of different elements. When implementing a strategy, it will
not go smoothly.
There are different ways of implementing strategies.
Monitoring and control progress is a very important part of strategy implementation.
Management of change – you should read extensively on this area.
Read case studies on why an implementation strategy has failed.
Implementation strategy is tricky in practice. It is oversimplified in theory.
The implementation process
Putting selected strategies into practice
Issues to address:
You might have a legal system/framework that encourages you do other
things.
Identify the activities to be undertaken
What are the activities you need to undertake to achieve the objectives?
Example: The market is changing and your business is facing increased
competition. Your production cost is too high and you are struggling to
position your company in the minds of the customer. You are struggling to
show customers how you are different from your competitors. A decision has
Lecture 8 – Strategic Implementation
PESTEL analysis on a company you have chosen
Use sources like the Financial Times – you can access it for free from the
library. You will be able to find everything about the company in recent years,
and things like any political factors that have affected them, any bad press.
Look for press releases by the organisation
Use The Economist
Use the Bloomberg website
Don’t forget to keep note of the citations!
Send lecturer/tutor the draft to get some feedback on it
The environment has lots of different elements. When implementing a strategy, it will
not go smoothly.
There are different ways of implementing strategies.
Monitoring and control progress is a very important part of strategy implementation.
Management of change – you should read extensively on this area.
Read case studies on why an implementation strategy has failed.
Implementation strategy is tricky in practice. It is oversimplified in theory.
The implementation process
Putting selected strategies into practice
Issues to address:
You might have a legal system/framework that encourages you do other
things.
Identify the activities to be undertaken
What are the activities you need to undertake to achieve the objectives?
Example: The market is changing and your business is facing increased
competition. Your production cost is too high and you are struggling to
position your company in the minds of the customer. You are struggling to
show customers how you are different from your competitors. A decision has
