Content curation involves using or sharing third-party content as part of a content
strategy.
Drag and drop the characteristics of content creation or curation to the correct
column.
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content creation: origional 100% ownership high investment
content curation: limited ownership, third-party, low resources investment
The concepts of inbound and outbound marketing are fundamental to understanding
digital marketing.
Drag and drop the characteristics most closely associated with inbound and
outbound marketing to the correct column.
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, Inbound: Attracts leads by providing helpful content , pull strategy, closely
aligned with digital marketing.
Outbound: Push strategy, associated with traditional and digital marketing,
uses volume and repetition to spread word of existence
It is important to effectively align content to different stages of the Buyer's Journey.
Match the stages of the Buyer's Journey with the most suitable type of content.
Give this one a try later!
Conversion -Retargeting
Interest - Blog
Awareness -GIF
Consideration -webinar
It is important to align platform choice to your audience and content.
Match each content platform with the most suitable type of content.
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LinkedIn: White paper1
Instagram: Images2
Website :Blog3
Facebook360 video
Content marketers often divide content into two categories - topical and evergreen.
Drag and drop the characteristics of topical or evergreen content to the correct
column.
, Give this one a try later!
Topical content - Time-sensitive Limited repurposing
Evergreen content - Timeless Has a wider relevancy
You are conducting research on your product and the factors that affect its
performance.
What type of industry trend tools can provide you with access to trending topics
online?
Choose TWO of the following:
Give this one a try later!
TweetDeck, eMarketer Reports
Measuring the success of your content marketing efforts shows the value of your
work in terms of how it achieved the KPIs you set for the activity.
What are the benefits of content marketing measurement?
Give this one a try later!
Justify spend and resource allocation
Inform roadmap for an effective content strategy
Clarify topics and themes that resonate with an audience
Unearth unexpected insights
What skill sets and abilities does an effective project manager need to possess?
strategy.
Drag and drop the characteristics of content creation or curation to the correct
column.
Give this one a try later!
content creation: origional 100% ownership high investment
content curation: limited ownership, third-party, low resources investment
The concepts of inbound and outbound marketing are fundamental to understanding
digital marketing.
Drag and drop the characteristics most closely associated with inbound and
outbound marketing to the correct column.
Give this one a try later!
, Inbound: Attracts leads by providing helpful content , pull strategy, closely
aligned with digital marketing.
Outbound: Push strategy, associated with traditional and digital marketing,
uses volume and repetition to spread word of existence
It is important to effectively align content to different stages of the Buyer's Journey.
Match the stages of the Buyer's Journey with the most suitable type of content.
Give this one a try later!
Conversion -Retargeting
Interest - Blog
Awareness -GIF
Consideration -webinar
It is important to align platform choice to your audience and content.
Match each content platform with the most suitable type of content.
Give this one a try later!
LinkedIn: White paper1
Instagram: Images2
Website :Blog3
Facebook360 video
Content marketers often divide content into two categories - topical and evergreen.
Drag and drop the characteristics of topical or evergreen content to the correct
column.
, Give this one a try later!
Topical content - Time-sensitive Limited repurposing
Evergreen content - Timeless Has a wider relevancy
You are conducting research on your product and the factors that affect its
performance.
What type of industry trend tools can provide you with access to trending topics
online?
Choose TWO of the following:
Give this one a try later!
TweetDeck, eMarketer Reports
Measuring the success of your content marketing efforts shows the value of your
work in terms of how it achieved the KPIs you set for the activity.
What are the benefits of content marketing measurement?
Give this one a try later!
Justify spend and resource allocation
Inform roadmap for an effective content strategy
Clarify topics and themes that resonate with an audience
Unearth unexpected insights
What skill sets and abilities does an effective project manager need to possess?
