Deman What is the law of demand?
d Recap
How does the concept of marginal utility help
explain the shape of the demand curve?
What causes a movement along a demand
curve?
What are the factors that can cause a
demand curve to shift? PIRATES may
help!
Why is ceteris paribus such an important
concept when discussing demand?
,Factors Causing a
Shift in Demand
• Population
• Income
• Related goods
• Advertising
• Tastes
• Expectations
• Seasons
, 1.2 - How
markets
work
1.2.3 -
Elasticity
• Price elasticity of demand (PED)
• Income elasticity of demand
(YED)
• Cross elasticity of demand (XED)
, • What is it?
• How do we calculate it?
• What do different values mean?
• What does it look like on a demand
curve?
• What causes the values to differ?
• How is this information useful?