Test Bank for MIS 10th Edition by
Hossein Bidgoli | Complete Solution
Guides, Chapter Quizzes & Exam Prep
1) E-commerce refers to the use of any networking technologies to transact business. - answer-
FALSE
2) Retail consumer e-commerce is growing at single-digit rates. - answer-FALSE
3) The Internet shrinks information asymmetry. - answer-TRUE
4) Rich media advertisements are a sales-oriented marketing format. - answer-FALSE
5) All previous mass media in modern history, including the printing press, use a broadcast
model where content is created in a central location by experts. - answer-TRUE
6) Disintermediation provides major benefits to the distributor. - answer-FALSE
7) In general, for digital goods, the marginal cost of producing another unit is about zero. -
answer-TRUE
8) An example of the service provider business model is Flickr, a photo management and
sharing Web site. - answer-TRUE
1
,9) An example of the content provider business model is Barnesandnoble.com, a retailer of
printed books. - answer-FALSE
10) Web personalization is used primarily as a major marketing tool. - answer-TRUE
11) Podcasting allows subscribers to listen to live, streaming radio and other audio content. -
answer-FALSE
12) Intellectual property refers to all forms of human expression, both tangible and intangible. -
answer-FALSE
13) Ninety-six percent of all U.S. households with Internet access use a broadband connection. -
answer-TRUE
14) Behavioral targeting occurs at two levels: individual Web sites and through ISPs. - answer-
FALSE
15) EDI standards that take advantage of network communications have yet to be fully
implemented at the industry level. - answer-FALSE
16) Net marketplaces may either support contractual purchasing based on long-term
relationships with designated suppliers, or short-term spot purchasing. - answer-TRUE
17) Exchanges have become one of the most popular types of Net marketplace because they
encourage competitive bidding that drives prices down. - answer-FALSE
18) Automobile manufacturing is an example of a vertical market. - answer-TRUE
2
, 19) Advertising networks track a user's behavior at thousands of Web sites. - answer-TRUE
20) In the free/freemium revenue model, firms offer basic services for free and charge a fee for
special features. - answer-TRUE
21) Through what channel did e-commerce first evolve?
A) Online advertising sales
B) Internet portals
C) Online book sales
D) Internet service providers - answer-A
22) Based on your reading of the chapter, e-commerce is:
A) still in a revolutionary phase.
B) widely accepted by consumers, although technology is still quickly changing.
C) not yet fully accepted by consumers, although much of its driving technology is firmly in
place.
D) well entrenched as a form of modern commerce. - answer-A
23) A marketplace extended beyond traditional boundaries and removed from a temporal and
geographic location is called a(n):
A) exchange.
B) marketspace.
C) online marketplace.
D) e-hub. - answer-B
3
Hossein Bidgoli | Complete Solution
Guides, Chapter Quizzes & Exam Prep
1) E-commerce refers to the use of any networking technologies to transact business. - answer-
FALSE
2) Retail consumer e-commerce is growing at single-digit rates. - answer-FALSE
3) The Internet shrinks information asymmetry. - answer-TRUE
4) Rich media advertisements are a sales-oriented marketing format. - answer-FALSE
5) All previous mass media in modern history, including the printing press, use a broadcast
model where content is created in a central location by experts. - answer-TRUE
6) Disintermediation provides major benefits to the distributor. - answer-FALSE
7) In general, for digital goods, the marginal cost of producing another unit is about zero. -
answer-TRUE
8) An example of the service provider business model is Flickr, a photo management and
sharing Web site. - answer-TRUE
1
,9) An example of the content provider business model is Barnesandnoble.com, a retailer of
printed books. - answer-FALSE
10) Web personalization is used primarily as a major marketing tool. - answer-TRUE
11) Podcasting allows subscribers to listen to live, streaming radio and other audio content. -
answer-FALSE
12) Intellectual property refers to all forms of human expression, both tangible and intangible. -
answer-FALSE
13) Ninety-six percent of all U.S. households with Internet access use a broadband connection. -
answer-TRUE
14) Behavioral targeting occurs at two levels: individual Web sites and through ISPs. - answer-
FALSE
15) EDI standards that take advantage of network communications have yet to be fully
implemented at the industry level. - answer-FALSE
16) Net marketplaces may either support contractual purchasing based on long-term
relationships with designated suppliers, or short-term spot purchasing. - answer-TRUE
17) Exchanges have become one of the most popular types of Net marketplace because they
encourage competitive bidding that drives prices down. - answer-FALSE
18) Automobile manufacturing is an example of a vertical market. - answer-TRUE
2
, 19) Advertising networks track a user's behavior at thousands of Web sites. - answer-TRUE
20) In the free/freemium revenue model, firms offer basic services for free and charge a fee for
special features. - answer-TRUE
21) Through what channel did e-commerce first evolve?
A) Online advertising sales
B) Internet portals
C) Online book sales
D) Internet service providers - answer-A
22) Based on your reading of the chapter, e-commerce is:
A) still in a revolutionary phase.
B) widely accepted by consumers, although technology is still quickly changing.
C) not yet fully accepted by consumers, although much of its driving technology is firmly in
place.
D) well entrenched as a form of modern commerce. - answer-A
23) A marketplace extended beyond traditional boundaries and removed from a temporal and
geographic location is called a(n):
A) exchange.
B) marketspace.
C) online marketplace.
D) e-hub. - answer-B
3
