Summary MNB1601 Assignment 2 semester 1 & 2 2021

MNB1601
ASSIGNMENT 2 SEMESTER 1 & 2 2021
UNIQUE NUMBER: NOT APPLICABLE

QUESTION 1
The commercially manufactured sorghum beer market consists of a few operators
including United National Breweries. United National Breweries will purchase
materials such as sorghum to be used in the production process for sorghum beer.
This is an example of the __________ market.
1 consumer
2 industrial
3 resale
4 government


QUESTION 2
The South African liquor market is divided into four broad segments. Each one of these
segments serves a specific market. Which one of the following most accurately
describes the term “market”?
1 A market consists of a relatively large number of people who have a need for a
specific product.
2 A market consists of a relatively large number of people who have a need for a
specific product and have the money to buy the product.
3 A market consists of a relatively large number of people who have a need for a
specific product but are not willing to spend money on it and have to be convinced
through the use of marketing.
4 A market consists of a very specific niche of people who have a need for a specific
product.