M1: compare the organizational and financial characteristics of two organizations with different business struc-
tures, and the methods and opportunities they have used to gain competitive advantage
Company: Virgin Company: Hilton How they gain a
Atlantic Airways Hotels competitive advan-
tage
Business organiza- CEO-manager-assis- Board of directors-
tion tant manager-staff managing directors-
departments-regional
managers-supervi-
sors-staff
Type of organization Private Limited Com- Franchise- Hilton li-
pany censes investors to
use its business
model and brand
Profits made 180.9 million British About 7 billion British
pounds as of 2016 pounds as of 2019
Distribution of profits Shareholders, CEO, Shareholders, expan-
reinvestments back sion/reinvestments
into the business back into the busi-
ness
Financial characteris- Highest net profit They generated Hilton gains their
tics recorded back in the about 9.45 billion us competitive advan-
year 2016 was at dollars in the year tage because of the
180.9 million British 2019 large amounts of rev-
pounds enue that they get
compared to their
competitors. By hav-
tures, and the methods and opportunities they have used to gain competitive advantage
Company: Virgin Company: Hilton How they gain a
Atlantic Airways Hotels competitive advan-
tage
Business organiza- CEO-manager-assis- Board of directors-
tion tant manager-staff managing directors-
departments-regional
managers-supervi-
sors-staff
Type of organization Private Limited Com- Franchise- Hilton li-
pany censes investors to
use its business
model and brand
Profits made 180.9 million British About 7 billion British
pounds as of 2016 pounds as of 2019
Distribution of profits Shareholders, CEO, Shareholders, expan-
reinvestments back sion/reinvestments
into the business back into the busi-
ness
Financial characteris- Highest net profit They generated Hilton gains their
tics recorded back in the about 9.45 billion us competitive advan-
year 2016 was at dollars in the year tage because of the
180.9 million British 2019 large amounts of rev-
pounds enue that they get
compared to their
competitors. By hav-
