BUS5113 Marketing Management Unit 8 Graded Quiz — 25 Q&A
Verified Answers 2025
Course:
BUS5113 Marketing Management — University of the People (UoPeople)
Level:
MBA
Year:
2025/2026
Format:
Graded Quiz Solutions — 25 Q&A with Verified Answers
BUS5113 Unit 8 Graded Quiz — Global Marketing and Ethics
25 Questions with Verified Answers | Score: 96/100
Question 1:
A firm that views the world as consisting of unique parts and tailors its marketing strategy to each
specific country is utilizing which of the following approaches?
A) Global marketing strategy
B) Multidomestic marketing strategy
C) Transnational marketing strategy
D) Standardized marketing strategy
Answer: B
Explanation:
A multidomestic strategy focuses on maximizing local responsiveness by customizing products
and marketing strategies to fit the specific needs of each national market. A global strategy, in
contrast, emphasizes standardization across markets, while a transnational strategy attempts to
balance both global efficiency and local responsiveness.
Question 2:
Which of the following best characterizes a transnational strategy in global marketing?
, A) Centralizing all marketing decisions at the corporate headquarters to ensure brand consistency.
B) Developing entirely unique products for every individual country entered.
C) Achieving a balance between global integration for efficiency and local responsiveness for
market fit.
D) Relying exclusively on exporting to minimize the risk of foreign market entry.
Answer: C
Explanation:
A transnational strategy is considered a "think globally, act locally" approach. It seeks the cost
advantages of global standardization while simultaneously adapting to local cultural and market
differences. This contrasts with purely global or multidomestic strategies, which lean heavily
toward one extreme.
Question 3:
TechNova, a medium-sized electronics manufacturer based in Germany, wants to enter the South
American market but has limited financial resources and wants to minimize its initial risk. Which
market entry mode is MOST appropriate for TechNova?
A) Exporting
B) Foreign Direct Investment (FDI)
C) Joint Venture
D) Greenfield Investment
Answer: A
Explanation:
Exporting involves producing goods in the home country and selling them in a foreign market,
which requires the lowest financial commitment and risk compared to other entry modes. FDI and
joint ventures require significant capital and strategic commitment, which contradicts TechNova's
financial constraints.
Question 4:
When a company allows a foreign firm to use its manufacturing process, trademarks, patents, or
trade secrets in exchange for a royalty or fee, it is engaging in:
A) Direct exporting
B) Contract manufacturing
C) A strategic alliance
Verified Answers 2025
Course:
BUS5113 Marketing Management — University of the People (UoPeople)
Level:
MBA
Year:
2025/2026
Format:
Graded Quiz Solutions — 25 Q&A with Verified Answers
BUS5113 Unit 8 Graded Quiz — Global Marketing and Ethics
25 Questions with Verified Answers | Score: 96/100
Question 1:
A firm that views the world as consisting of unique parts and tailors its marketing strategy to each
specific country is utilizing which of the following approaches?
A) Global marketing strategy
B) Multidomestic marketing strategy
C) Transnational marketing strategy
D) Standardized marketing strategy
Answer: B
Explanation:
A multidomestic strategy focuses on maximizing local responsiveness by customizing products
and marketing strategies to fit the specific needs of each national market. A global strategy, in
contrast, emphasizes standardization across markets, while a transnational strategy attempts to
balance both global efficiency and local responsiveness.
Question 2:
Which of the following best characterizes a transnational strategy in global marketing?
, A) Centralizing all marketing decisions at the corporate headquarters to ensure brand consistency.
B) Developing entirely unique products for every individual country entered.
C) Achieving a balance between global integration for efficiency and local responsiveness for
market fit.
D) Relying exclusively on exporting to minimize the risk of foreign market entry.
Answer: C
Explanation:
A transnational strategy is considered a "think globally, act locally" approach. It seeks the cost
advantages of global standardization while simultaneously adapting to local cultural and market
differences. This contrasts with purely global or multidomestic strategies, which lean heavily
toward one extreme.
Question 3:
TechNova, a medium-sized electronics manufacturer based in Germany, wants to enter the South
American market but has limited financial resources and wants to minimize its initial risk. Which
market entry mode is MOST appropriate for TechNova?
A) Exporting
B) Foreign Direct Investment (FDI)
C) Joint Venture
D) Greenfield Investment
Answer: A
Explanation:
Exporting involves producing goods in the home country and selling them in a foreign market,
which requires the lowest financial commitment and risk compared to other entry modes. FDI and
joint ventures require significant capital and strategic commitment, which contradicts TechNova's
financial constraints.
Question 4:
When a company allows a foreign firm to use its manufacturing process, trademarks, patents, or
trade secrets in exchange for a royalty or fee, it is engaging in:
A) Direct exporting
B) Contract manufacturing
C) A strategic alliance
