BUS5113 Marketing Management Unit 6 Graded Quiz — 25 Q&A
Verified Answers 2025
Course:
BUS5113 Marketing Management — University of the People (UoPeople)
Level:
MBA
Year:
2025/2026
Format:
Graded Quiz Solutions — 25 Q&A with Verified Answers
BUS5113 Unit 6 Graded Quiz — Distribution and Supply Chain
25 Questions with Verified Answers | Score: 96/100
Question 1:
Which of the following best describes a distribution channel in marketing management?
A) The physical transportation vehicles used to move goods from a factory to a warehouse.
B) A set of interdependent organizations involved in the process of making a product or service
available for use or consumption.
C) The internal corporate network that connects a company's marketing department with its
manufacturing facilities.
D) The promotional strategy a company uses to communicate with its target audience regarding
product availability.
Answer: B
Explanation:
A distribution channel refers to the network of independent or interdependent organizations
(intermediaries like wholesalers and retailers) that facilitate the transfer of ownership as products
move from producer to business user or consumer. Option A merely describes physical
transportation, not the broader organizational channel. Options C and D confuse distribution with
internal networking and promotional strategies.
, Question 2:
A boutique artisanal cheese maker decides to stop selling its products through local specialty
grocery stores. Instead, the company launches a website where customers can order cheese
directly, which is then shipped straight from the dairy to the customer's home. Which type of
channel is the cheese maker transitioning to?
A) A complex indirect channel.
B) An intensive distribution channel.
C) A direct distribution channel.
D) A dual distribution channel.
Answer: C
Explanation:
The company is moving to a direct distribution channel, which involves selling directly to the final
consumer without the use of any intermediaries. By eliminating the local specialty grocery stores
(intermediaries), the firm establishes a direct connection with its buyers. Indirect channels (A)
involve intermediaries, and intensive distribution (B) would involve placing the product in as many
outlets as possible.
Question 3:
A major fast-moving consumer goods (FMCG) company wants to launch a new line of everyday
chewing gum. The primary goal is to ensure the product is available in grocery stores, gas
stations, vending machines, and pharmacies. Which distribution strategy is the company
employing?
A) Intensive distribution.
B) Exclusive distribution.
C) Selective distribution.
D) Franchise distribution.
Answer: A
Explanation:
Intensive distribution aims to provide maximum market coverage by placing the product in as
many retail outlets as possible. This is the standard strategy for convenience goods like chewing
gum, where consumers will not spend time searching for the product. Exclusive (B) and selective
(C) distribution intentionally limit the number of intermediaries to maintain brand prestige or
control.
Verified Answers 2025
Course:
BUS5113 Marketing Management — University of the People (UoPeople)
Level:
MBA
Year:
2025/2026
Format:
Graded Quiz Solutions — 25 Q&A with Verified Answers
BUS5113 Unit 6 Graded Quiz — Distribution and Supply Chain
25 Questions with Verified Answers | Score: 96/100
Question 1:
Which of the following best describes a distribution channel in marketing management?
A) The physical transportation vehicles used to move goods from a factory to a warehouse.
B) A set of interdependent organizations involved in the process of making a product or service
available for use or consumption.
C) The internal corporate network that connects a company's marketing department with its
manufacturing facilities.
D) The promotional strategy a company uses to communicate with its target audience regarding
product availability.
Answer: B
Explanation:
A distribution channel refers to the network of independent or interdependent organizations
(intermediaries like wholesalers and retailers) that facilitate the transfer of ownership as products
move from producer to business user or consumer. Option A merely describes physical
transportation, not the broader organizational channel. Options C and D confuse distribution with
internal networking and promotional strategies.
, Question 2:
A boutique artisanal cheese maker decides to stop selling its products through local specialty
grocery stores. Instead, the company launches a website where customers can order cheese
directly, which is then shipped straight from the dairy to the customer's home. Which type of
channel is the cheese maker transitioning to?
A) A complex indirect channel.
B) An intensive distribution channel.
C) A direct distribution channel.
D) A dual distribution channel.
Answer: C
Explanation:
The company is moving to a direct distribution channel, which involves selling directly to the final
consumer without the use of any intermediaries. By eliminating the local specialty grocery stores
(intermediaries), the firm establishes a direct connection with its buyers. Indirect channels (A)
involve intermediaries, and intensive distribution (B) would involve placing the product in as many
outlets as possible.
Question 3:
A major fast-moving consumer goods (FMCG) company wants to launch a new line of everyday
chewing gum. The primary goal is to ensure the product is available in grocery stores, gas
stations, vending machines, and pharmacies. Which distribution strategy is the company
employing?
A) Intensive distribution.
B) Exclusive distribution.
C) Selective distribution.
D) Franchise distribution.
Answer: A
Explanation:
Intensive distribution aims to provide maximum market coverage by placing the product in as
many retail outlets as possible. This is the standard strategy for convenience goods like chewing
gum, where consumers will not spend time searching for the product. Exclusive (B) and selective
(C) distribution intentionally limit the number of intermediaries to maintain brand prestige or
control.
