BUS5113 Marketing Management Unit 4 Graded Quiz — 25 Q&A
Verified Answers 2025
Course:
BUS5113 Marketing Management — University of the People (UoPeople)
Level:
MBA
Year:
2025/2026
Format:
Graded Quiz Solutions — 25 Q&A with Verified Answers
BUS5113 Unit 4 Graded Quiz — Product and Brand Management
25 Questions with Verified Answers | Score: 96/100
Question 1:
When a consumer purchases a new smartphone, they are primarily buying communication,
connectivity, and access to information. According to the three levels of product, what does this
underlying need represent?
A) The augmented product
B) The actual product
C) The core product
D) The expected product
Answer: C
Explanation:
The core product refers to the fundamental benefit or problem-solving service that the consumer
is really buying. The actual product is the physical device itself (the smartphone), while the
augmented product includes additional services like warranties or customer support. The core
product addresses the underlying need for connectivity.
Question 2:
, A software company provides a 24/7 technical support hotline, regular free software updates, and
a comprehensive online knowledge base with every license sold. Which product level do these
features represent?
A) Core product
B) Actual product
C) Augmented product
D) Potential product
Answer: C
Explanation:
The augmented product consists of the non-physical attributes that add value to the actual
product, such as customer service, warranties, delivery, and installation. These features
differentiate the product from competitors without changing the physical good or the core benefit
it provides.
Question 3:
During which stage of the Product Life Cycle (PLC) is a company most likely to focus on
maximizing market share, building brand preference, and experiencing rapid increases in sales?
A) Introduction
B) Growth
C) Maturity
D) Decline
Answer: B
Explanation:
In the growth stage, a product has been accepted by the market, leading to rapid sales growth.
Competitors enter the market, so the company shifts its focus from building basic product
awareness to maximizing market share and establishing strong brand preference.
Question 4:
A major consumer goods company decides to launch a new line of organic snacks. Management
knows the market is highly competitive and growth is slow, but they hope to leverage their strong
distribution network. According to the Ansoff Matrix, which strategy are they pursuing if they are
selling these new snacks to their existing customer base?
A) Market Penetration
B) Market Development
Verified Answers 2025
Course:
BUS5113 Marketing Management — University of the People (UoPeople)
Level:
MBA
Year:
2025/2026
Format:
Graded Quiz Solutions — 25 Q&A with Verified Answers
BUS5113 Unit 4 Graded Quiz — Product and Brand Management
25 Questions with Verified Answers | Score: 96/100
Question 1:
When a consumer purchases a new smartphone, they are primarily buying communication,
connectivity, and access to information. According to the three levels of product, what does this
underlying need represent?
A) The augmented product
B) The actual product
C) The core product
D) The expected product
Answer: C
Explanation:
The core product refers to the fundamental benefit or problem-solving service that the consumer
is really buying. The actual product is the physical device itself (the smartphone), while the
augmented product includes additional services like warranties or customer support. The core
product addresses the underlying need for connectivity.
Question 2:
, A software company provides a 24/7 technical support hotline, regular free software updates, and
a comprehensive online knowledge base with every license sold. Which product level do these
features represent?
A) Core product
B) Actual product
C) Augmented product
D) Potential product
Answer: C
Explanation:
The augmented product consists of the non-physical attributes that add value to the actual
product, such as customer service, warranties, delivery, and installation. These features
differentiate the product from competitors without changing the physical good or the core benefit
it provides.
Question 3:
During which stage of the Product Life Cycle (PLC) is a company most likely to focus on
maximizing market share, building brand preference, and experiencing rapid increases in sales?
A) Introduction
B) Growth
C) Maturity
D) Decline
Answer: B
Explanation:
In the growth stage, a product has been accepted by the market, leading to rapid sales growth.
Competitors enter the market, so the company shifts its focus from building basic product
awareness to maximizing market share and establishing strong brand preference.
Question 4:
A major consumer goods company decides to launch a new line of organic snacks. Management
knows the market is highly competitive and growth is slow, but they hope to leverage their strong
distribution network. According to the Ansoff Matrix, which strategy are they pursuing if they are
selling these new snacks to their existing customer base?
A) Market Penetration
B) Market Development
