BUS5112 Quantitative Research Methods Unit 1 Graded Quiz — 25
Q&A Verified Answers 2025
Course:
BUS5112 Quantitative Research Methods — University of the People (UoPeople)
Level:
MBA
Year:
2025/2026
Format:
Graded Quiz Solutions — 25 Q&A with Verified Answers
BUS5112 Unit 1 Graded Quiz — Introduction to Research Methods
25 Questions with Verified Answers | Score: 96/100
Question 1:
Which of the following best describes the primary purpose of exploratory research in a business
context?
A) To test specific hypotheses and establish clear cause-and-effect relationships.
B) To precisely describe the characteristics of a well-defined target market.
C) To clarify ambiguous situations or discover ideas that may be potential business opportunities.
D) To definitively prove that a specific marketing campaign caused an increase in sales.
Answer: C
Explanation:
Exploratory research is conducted when a problem is not clearly defined or to gain deeper insights
into a vague issue. It is not designed to provide conclusive evidence or test specific hypotheses
(which are causal and descriptive research goals, respectively), but rather to guide future, more
rigorous research.
Question 2:
, A regional bank wants to understand the demographic profile of its mobile app users, including
their age, income brackets, and average transaction frequencies. Which type of research design is
most appropriate?
A) Causal research
B) Descriptive research
C) Exploratory research
D) Experimental research
Answer: B
Explanation:
Descriptive research aims to paint a precise picture of a situation, person, or market segment. By
seeking to detail demographics and transaction frequencies without manipulating variables or
testing causality, the bank is engaging in descriptive research.
Question 3:
The hallmark of the scientific method in business research is its reliance on:
A) Subjective interpretation and anecdotal evidence from industry experts.
B) Empirical evidence that is gathered systematically and objectively.
C) Theoretical frameworks that cannot be tested but are philosophically sound.
D) Financial intuition and gut feelings of top executives.
Answer: B
Explanation:
The scientific method relies on empiricism, meaning knowledge is derived from observation or
experimentation. It emphasizes systematic, objective, and rigorous data collection to test
hypotheses, distinguishing it from intuition or purely theoretical speculation.
Question 4:
In the context of business research paradigms, positivism generally assumes that:
A) Reality is socially constructed and multiple realities exist based on individual perspectives.
B) The researcher and the subject of research are inextricably linked and influence each other.
C) There is a single, objective reality that can be measured and quantified independently of the
researcher.
D) Research should primarily focus on interpreting the deep meanings of human behavior rather
than predicting it.
Q&A Verified Answers 2025
Course:
BUS5112 Quantitative Research Methods — University of the People (UoPeople)
Level:
MBA
Year:
2025/2026
Format:
Graded Quiz Solutions — 25 Q&A with Verified Answers
BUS5112 Unit 1 Graded Quiz — Introduction to Research Methods
25 Questions with Verified Answers | Score: 96/100
Question 1:
Which of the following best describes the primary purpose of exploratory research in a business
context?
A) To test specific hypotheses and establish clear cause-and-effect relationships.
B) To precisely describe the characteristics of a well-defined target market.
C) To clarify ambiguous situations or discover ideas that may be potential business opportunities.
D) To definitively prove that a specific marketing campaign caused an increase in sales.
Answer: C
Explanation:
Exploratory research is conducted when a problem is not clearly defined or to gain deeper insights
into a vague issue. It is not designed to provide conclusive evidence or test specific hypotheses
(which are causal and descriptive research goals, respectively), but rather to guide future, more
rigorous research.
Question 2:
, A regional bank wants to understand the demographic profile of its mobile app users, including
their age, income brackets, and average transaction frequencies. Which type of research design is
most appropriate?
A) Causal research
B) Descriptive research
C) Exploratory research
D) Experimental research
Answer: B
Explanation:
Descriptive research aims to paint a precise picture of a situation, person, or market segment. By
seeking to detail demographics and transaction frequencies without manipulating variables or
testing causality, the bank is engaging in descriptive research.
Question 3:
The hallmark of the scientific method in business research is its reliance on:
A) Subjective interpretation and anecdotal evidence from industry experts.
B) Empirical evidence that is gathered systematically and objectively.
C) Theoretical frameworks that cannot be tested but are philosophically sound.
D) Financial intuition and gut feelings of top executives.
Answer: B
Explanation:
The scientific method relies on empiricism, meaning knowledge is derived from observation or
experimentation. It emphasizes systematic, objective, and rigorous data collection to test
hypotheses, distinguishing it from intuition or purely theoretical speculation.
Question 4:
In the context of business research paradigms, positivism generally assumes that:
A) Reality is socially constructed and multiple realities exist based on individual perspectives.
B) The researcher and the subject of research are inextricably linked and influence each other.
C) There is a single, objective reality that can be measured and quantified independently of the
researcher.
D) Research should primarily focus on interpreting the deep meanings of human behavior rather
than predicting it.
