Your complete guide to Paper 2: Influences of marketing and finance on business activity
,Exam Overview
1h 45m 90 50%
Duration Available Marks GCSE Weighting
Total exam time Across all sections Of total qualification
Paper 2 assesses your understanding of how marketing and finance influence business activity. The exam is structured
into three compulsory sections (A, B, and C) featuring multiple-choice, short-answer, and case-study questions. It covers
topics including business in the real world, influences on business, marketing, and finance.
,Section A: Quick-Response Questions
20 Marks Available No Case Study Question Types
Approximately 25 minutes General business knowledge 6 multiple-choice + short-answer
questions
Section A tests core knowledge, definitions, and calculations such as break-even and profit. You do not need a specific
business context to answer these questions. This section provides an accessible start to the exam and allows you to secure
marks quickly through recall of fundamental concepts.
, Section B: Applied Case Study
Key Details Question Structure
Approximately 34 marks Short-answer questions
One specific business context 6-mark analysis questions
Integrated case study provided 9-mark recommendation questions
Application required
In Section B, you must apply your knowledge to the provided case study. Questions require you to link theory to the
specific business situation described. The 6-mark questions typically ask you to analyse a scenario, whilst the 9-mark
questions require you to make recommendations based on your analysis. This section tests your ability to transfer
knowledge to real-world business contexts.