Summary Choose one of your most memorable brand buying behaviors to organize the main content of your brand's 4P (Marketing Mix) strategy, and give your opinion on whether the marketing mix strategy is appropriate from an Integrated Marketing Communication (IM

Hello! My name is 'usesentence' This is a very good material, and I worked hard on it. The grammar may be somewhat wrong. But I have a lot of information. It will save you a lot of time when you write something. I'm sure it will inspire you a lot. Use a combination of sentences. Thank you. Have a nice day. With rapid globalization and the development of information and communication technologies, consumers have become more easily exposed to various information and products, and consumers tend to pursue benefits and values beyond physical attributes. Integrated marketing communication has emerged as a way to effectively communicate with consumers to respond to all changes in rapidly changing competitive situations and consumers with diverse needs. If we look more specifically at the background of this integrated marketing communication, first of all, the rapid increase in communication messages and the effectiveness of mass media advertising have been greatly questioned. Consumers are being exposed to rapidly increasing information, both quantitatively and qualitatively, so consumers are not simply relying on advertising through the mass media. Second, advances in database technology and lower costs have enabled the development of database technology today to actively utilize in-depth information at lower prices, which has led to a significant change in the way marketing approaches. Finally, a marketing communication strategy that seeks to increase brand image and market share by relying solely on public advertising has no longer been effective at all due to changes in the firm's strategy as competition heats up. Eventually, these external environmental changes have led to a shift in a company's marketing communication strategy from a strategy of advertising through popular media to an integrated marketing communication strategy. Therefore, I will select one of the most memorable brand purchasing behaviors, organize the main contents of the brand's 4P (Marketing Mix) strategy, and suggest my opinion on whether the marketing mix strategy is appropriate from an integrated marketing communication (IMC) perspective. 1. Most memorable brand behavior Recently, I have only used my bank account and cash to carry out economic activities every time, but I have started to make and use new cards due to the convenience of information and communication technology, payment technology and process. At that time, the first card made was Hyundai Card, and the reason why the brand behavior of purchasing Hyundai Card and using the product was memorable was the various benefits and convenience of Hyundai Card. For me, who used to do economic activities only in cash, Hyundai Card was a civilization that allowed me to carry out various benefits and more efficient economic activities beyond simple convenient payment methods.