MGT 6311 Final Exam Prep Test Bank Newest Actual Exam With
Complete 300+ Questions And Correct Detailed Answers (Verified
Answers) |Already Graded A+
Youtube Stats - ANSWERS--- First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of
videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of vides are <2mins
Most common videos - ANSWERS--- Explainers
- Product Demos
- How-Tos
- Testimonials
Video Stats - ANSWERS-->4/5 Twitter users watch video content on
Twitter
10billion videos/day are watched on Snapchat
,500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
Video Views - ANSWERS--A video is considered a view on Facebook if
it runs for at least 3 seconds
Impact on Video on email - ANSWERS--Including video in email
increase consumer engagement and has an overall positive impact
on the channel
The word "video" in email subject line
- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
Impact of Video on Websites - ANSWERS--Video has a roughly 100%
increase in conversion rates
Online Video Stats - ANSWERS--- online videos will account for 80%
of all consumer web traffic by 2020
,- 83% of consumers indicate they're willing to share videos they like
with their friends and peers
- 85% of the US internet audience watches videos online.
Business goals for using online video - ANSWERS--- Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
Customer preference/behaviors - ANSWERS--- 2/3 consumers prefer
watching explainer videos
- 3/4 millennials say video helps them in comparison shopping
- 40% of consumers say videos increases the chance of purchasing a
product through their mobile devices
- 69% of users prefer to watch a video to learn a product/service
than reading about it
Video Content Tips - ANSWERS--- Capture attention early
- Shorter is typically better (30secs - 2mins)
, - Keep it casual
- Maintain relevance
Onsite Video - ANSWERS--Onsite videos are a use of videos on an
organizations website
Online Video - ANSWERS--Online videos are videos residing on a
third-party site such as YouTube
Benefits of Onsite Video - ANSWERS--- Make Website Stickier: makes
customers spend more time on our site
- Capture Customer/Prospect Attention: help pull the customer
deeper into the buyer journey
- Create Buzz: create new awareness and interest via viral advocacy
- Disseminate Information More Clearly: easier for a customer to see
a product in action
- Build product/service interest: Seeing and hearing a person talk can
be a more engaging process
Complete 300+ Questions And Correct Detailed Answers (Verified
Answers) |Already Graded A+
Youtube Stats - ANSWERS--- First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of
videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of vides are <2mins
Most common videos - ANSWERS--- Explainers
- Product Demos
- How-Tos
- Testimonials
Video Stats - ANSWERS-->4/5 Twitter users watch video content on
10billion videos/day are watched on Snapchat
,500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
Video Views - ANSWERS--A video is considered a view on Facebook if
it runs for at least 3 seconds
Impact on Video on email - ANSWERS--Including video in email
increase consumer engagement and has an overall positive impact
on the channel
The word "video" in email subject line
- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
Impact of Video on Websites - ANSWERS--Video has a roughly 100%
increase in conversion rates
Online Video Stats - ANSWERS--- online videos will account for 80%
of all consumer web traffic by 2020
,- 83% of consumers indicate they're willing to share videos they like
with their friends and peers
- 85% of the US internet audience watches videos online.
Business goals for using online video - ANSWERS--- Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
Customer preference/behaviors - ANSWERS--- 2/3 consumers prefer
watching explainer videos
- 3/4 millennials say video helps them in comparison shopping
- 40% of consumers say videos increases the chance of purchasing a
product through their mobile devices
- 69% of users prefer to watch a video to learn a product/service
than reading about it
Video Content Tips - ANSWERS--- Capture attention early
- Shorter is typically better (30secs - 2mins)
, - Keep it casual
- Maintain relevance
Onsite Video - ANSWERS--Onsite videos are a use of videos on an
organizations website
Online Video - ANSWERS--Online videos are videos residing on a
third-party site such as YouTube
Benefits of Onsite Video - ANSWERS--- Make Website Stickier: makes
customers spend more time on our site
- Capture Customer/Prospect Attention: help pull the customer
deeper into the buyer journey
- Create Buzz: create new awareness and interest via viral advocacy
- Disseminate Information More Clearly: easier for a customer to see
a product in action
- Build product/service interest: Seeing and hearing a person talk can
be a more engaging process
