JMC 1013 MIDTERM QUIZ QUESTIONS
The final step in the critical process is - Answers -engagement
According to the book, the 4 stages that media innovations typically go through include
all of the following except - Answers -ethical stage
What were the first mass marketed products in history? - Answers -books
Which of the following is NOT a concern critics using the cultural skyscraper model
have about low culture? - Answers -that elements of low culture are too challenging for
most audiences
The interpretation stage involves - Answers -asking the "so what?" question about your
findings
Advertising agencies only ever target mainstream audiences - Answers -false
An example of the last stage of the critical process might be - Answers -writing a letter
to a lawmaker asking her/him to support a specific media policy
Which of the following is a value of postmodern society? - Answers -acknowledging
paradox
What do the symphony, art museums, and classic literature have in common? -
Answers -they are examples of "high" culture
The linear communication model can be criticized on the grounds that - Answers -it
suggests a simple consistent flow, and the identical message that is sent is the one
received
What is the correct order of the history of media for the western world? - Answers -oral,
scribal/written, printing, electronic, digital
Advertising agencies are divided into these types: - Answers -mega, boutique
What is an example of a cultural change resulting from media convergence? - Answers
-we are increasingly consuming information in different forms of media
Which of the following is the correct order for the linear model of mass communication?
- Answers -sender, message, mass media channel, receiver
Which of the following is NOT a famous advertising technique? - Answers -nice-guy
approach
The final step in the critical process is - Answers -engagement
According to the book, the 4 stages that media innovations typically go through include
all of the following except - Answers -ethical stage
What were the first mass marketed products in history? - Answers -books
Which of the following is NOT a concern critics using the cultural skyscraper model
have about low culture? - Answers -that elements of low culture are too challenging for
most audiences
The interpretation stage involves - Answers -asking the "so what?" question about your
findings
Advertising agencies only ever target mainstream audiences - Answers -false
An example of the last stage of the critical process might be - Answers -writing a letter
to a lawmaker asking her/him to support a specific media policy
Which of the following is a value of postmodern society? - Answers -acknowledging
paradox
What do the symphony, art museums, and classic literature have in common? -
Answers -they are examples of "high" culture
The linear communication model can be criticized on the grounds that - Answers -it
suggests a simple consistent flow, and the identical message that is sent is the one
received
What is the correct order of the history of media for the western world? - Answers -oral,
scribal/written, printing, electronic, digital
Advertising agencies are divided into these types: - Answers -mega, boutique
What is an example of a cultural change resulting from media convergence? - Answers
-we are increasingly consuming information in different forms of media
Which of the following is the correct order for the linear model of mass communication?
- Answers -sender, message, mass media channel, receiver
Which of the following is NOT a famous advertising technique? - Answers -nice-guy
approach
