MKTG 3340 LATEST 2026 EXAM QUESTIONS AND
SOLUTIONS RATED A+
✔✔Multichannel Marketing - ✔✔blending of different communication and delivery
channels that are mutually reinforcing in attracting, retaining, and building relationships
with customers who buy in store and online.
Most common cross-channel shopping/buying path is to browse websites and then go
purchase in store
✔✔Promotional Websites - ✔✔Advertise and promote a company's products and
services and provide information on how items can be used and where they can be
purchased
✔✔Target Market - ✔✔One or more specific groups of potential consumers toward
which an organization directs it's marketing program
✔✔cognitive learning - ✔✔consumers learn through thinking, reasoning, and mental
problem solving without direct experience
Involves making connections between two or more ideas or by observing the outcomes
of others' behavior and adjusting your own accordingly
✔✔Example of Cognitive Learning - ✔✔Through repetition in advertising , messages
such as "Feel Better, Tylenol 8-Hour" link a brand (Tylenol) and idea (will make you feel
better).
✔✔Neuromarketing - ✔✔Use brain scanning to analyze the buying process
✔✔Example of Neuromarketing - ✔✔Frito Lay discovery
Campbell's soup recently changed the labels of most of it's soup cans based on
neuromarketing studies to have more vibrant color and different script
✔✔Fixed Cost - ✔✔Sum of the expenses of the firm that are stable and do not change
with the quantity of a product that is produced and sold.
Expenses are stable and do not vary with quantity produced.
EX. rent on the building, executive salaries, insurance
✔✔Direct Channel - ✔✔Producer and consumer are in direct contact with one another.
Producer performs all channel activities
Ex: Insurance companies, Schwann Frozen Foods
✔✔What happens during the Introduction Stage of the Product Life Cycle? - ✔✔•Sales
grow slowly
•Profit is minimal due to investment in product development
•Objective is to achieve trial ... initial purchase
•Skimming (High initial cost to cover production) and penetrating (low initial cost) pricing
, ✔✔What happens during the Growth Stage of the Product Life Cycle? - ✔✔•Rapid
increase of sales
•Competitors show up
•Pricing gets aggressive due to competitors
•Differentiation and improvements are made
•Repeat purchasers show up
✔✔What happens during the Maturity Stage of the Product Life Cycle? - ✔✔•Total
industry sales slow down
•Weaker competitors being to leave the market
•Profit declines due to fiercer price competitor
•Further differentiation and improvements
•Try to find new buyers
✔✔What happens during the Decline Stage of the Product Life Cycle? - ✔✔•Marketing
environmental changes
•Not necessarily because of any wrong marketing strategy
•Deletion and Harvesting pricing
✔✔5 situational influences: have an impact on purchase decision process - ✔✔1. the
purchase task
2. social surrounding
3. physical surroundings
4. temporal effects
5. antecedent states
✔✔the purchase task - ✔✔reason for engaging in the decision (gift or a problem
encounter)
✔✔social surroundings - ✔✔other people present when a purchase decision is made -
parents accompanying chilling (40% more likely to buy)
✔✔physical surroundings - ✔✔decor, music, and traffic in a given retail store may alter
how purchase decisions are made
✔✔temporal effects - ✔✔time of day or the amount of time available (lunch break?)
✔✔antecedent states - ✔✔consumers mood or amount of cash on hand.
✔✔continuous innovation - ✔✔requires no new learning by consumer
-gain awareness and wide distribution
-colgate total advanced gum, new improved shaver
SOLUTIONS RATED A+
✔✔Multichannel Marketing - ✔✔blending of different communication and delivery
channels that are mutually reinforcing in attracting, retaining, and building relationships
with customers who buy in store and online.
Most common cross-channel shopping/buying path is to browse websites and then go
purchase in store
✔✔Promotional Websites - ✔✔Advertise and promote a company's products and
services and provide information on how items can be used and where they can be
purchased
✔✔Target Market - ✔✔One or more specific groups of potential consumers toward
which an organization directs it's marketing program
✔✔cognitive learning - ✔✔consumers learn through thinking, reasoning, and mental
problem solving without direct experience
Involves making connections between two or more ideas or by observing the outcomes
of others' behavior and adjusting your own accordingly
✔✔Example of Cognitive Learning - ✔✔Through repetition in advertising , messages
such as "Feel Better, Tylenol 8-Hour" link a brand (Tylenol) and idea (will make you feel
better).
✔✔Neuromarketing - ✔✔Use brain scanning to analyze the buying process
✔✔Example of Neuromarketing - ✔✔Frito Lay discovery
Campbell's soup recently changed the labels of most of it's soup cans based on
neuromarketing studies to have more vibrant color and different script
✔✔Fixed Cost - ✔✔Sum of the expenses of the firm that are stable and do not change
with the quantity of a product that is produced and sold.
Expenses are stable and do not vary with quantity produced.
EX. rent on the building, executive salaries, insurance
✔✔Direct Channel - ✔✔Producer and consumer are in direct contact with one another.
Producer performs all channel activities
Ex: Insurance companies, Schwann Frozen Foods
✔✔What happens during the Introduction Stage of the Product Life Cycle? - ✔✔•Sales
grow slowly
•Profit is minimal due to investment in product development
•Objective is to achieve trial ... initial purchase
•Skimming (High initial cost to cover production) and penetrating (low initial cost) pricing
, ✔✔What happens during the Growth Stage of the Product Life Cycle? - ✔✔•Rapid
increase of sales
•Competitors show up
•Pricing gets aggressive due to competitors
•Differentiation and improvements are made
•Repeat purchasers show up
✔✔What happens during the Maturity Stage of the Product Life Cycle? - ✔✔•Total
industry sales slow down
•Weaker competitors being to leave the market
•Profit declines due to fiercer price competitor
•Further differentiation and improvements
•Try to find new buyers
✔✔What happens during the Decline Stage of the Product Life Cycle? - ✔✔•Marketing
environmental changes
•Not necessarily because of any wrong marketing strategy
•Deletion and Harvesting pricing
✔✔5 situational influences: have an impact on purchase decision process - ✔✔1. the
purchase task
2. social surrounding
3. physical surroundings
4. temporal effects
5. antecedent states
✔✔the purchase task - ✔✔reason for engaging in the decision (gift or a problem
encounter)
✔✔social surroundings - ✔✔other people present when a purchase decision is made -
parents accompanying chilling (40% more likely to buy)
✔✔physical surroundings - ✔✔decor, music, and traffic in a given retail store may alter
how purchase decisions are made
✔✔temporal effects - ✔✔time of day or the amount of time available (lunch break?)
✔✔antecedent states - ✔✔consumers mood or amount of cash on hand.
✔✔continuous innovation - ✔✔requires no new learning by consumer
-gain awareness and wide distribution
-colgate total advanced gum, new improved shaver
