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Samenvattingen Marketing H1-H7
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26-01-2026
Samenvattingen opleidingsonderdeel Marketing aan de Universiteit Antwerpen prof Eva Heeremans. Samenvatting van hoofdstuk 1 tot 7. Uitleg termen, begrippen en theorie. Collegenotities inbegrepen.
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Summary
Marketing Principles and Practice – Chapter 1 (Lecture Summary)
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Marketing – Chapter 2: The Marketing Environment (Lecture Summary)
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Summary Chapter 3: Consumer buying behaviour
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Summary marketing chapter 4: Business-to-Business Marketing: Customers, Buying Behavior, and Relationship Management
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Title: Marketing – Chapter 5: Services and Relationship Marketing | Lecture Summary
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Marketing – Chapter 6: Marketing Strategy | Lecture Summary
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Marketing – Chapter 7: Marketing Research and Analytics | Lecture Summary
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