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Summaries of the 3rd block of the Master International Management

Combined rating
-
Documents
3
Sold
3
Total pages
239
Last updated
15-02-2024

Summaries of the courses: International Marketing (and its papers) & Management Control Systems.

Documents in this bundle
3
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Summary
Summary papers - International Marketing (328253-M-6)
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1
19
Feb 2024
2022/2023
£5.80
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Summary
Summary - International Marketing (328253-M-6)
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5
77
Feb 2024
2022/2023
£6.24
Product Image
Summary
Summary - Management Control Systems (320121-M-6)
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-
143
Feb 2024
2022/2023
£6.69

Subjects

  • Luxury goods
  • Brand prominence
  • Diaspora marketing
  • Perceived brand globalness
  • Brand positioning
  • Global consumer culture
  • Emerging markets
  • Elasticities
  • Hofstede
  • Cultural dimensions
  • Country-of-origin effec
  • Market definition
  • Emerging vs developed markets
  • Segmentation
  • Targeting
  • Global vs local positioning
  • Target market 5 cs
  • Employee selection
  • Performance measures
  • Targets
  • Target ratcheting effect
  • Subjectivity
  • Honesty
  • Nudging
  • Distortion
  • Surrogation
  • Reciprocity
  • Leadeship
  • Creativity
  • Adverse selection
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