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Obligatory articles Marketing Strategy
These are all of the obligatory articles for the course Marketing Strategy ()
Documents in this bundle
11
Summary
Summary The cooperation of marketing theory and the ethic of responsibility: an analysis with focus on two views on value creation (Haase)
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3
Nov 2018
2018/2019
£3.12
Summary
Summary Rethinking Marketing (Rust, Moorman, Bhalla)
2
2
Nov 2018
2018/2019
£3.12
Summary
Summary Research in Marketing Strategy (Morgan, Whitler, Feng, Chari)
2
3
Nov 2018
2018/2019
£3.12
Summary
Summary Organizing for Marketing Excellence (Moorman, Day)
3
5
Nov 2018
2018/2019
£3.12
Summary
Summary New telecommunication technologies, big data and online behavioral advertising: do we need an ethical analysis? (Nill, Li, Schribrowsky)
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3
Nov 2018
2018/2019
£3.12
Summary
Summary Entry Timing: Enduring Lessons and Future Directions (Zachary, Gianiodis, Payne, Markman)
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4
Nov 2018
2018/2019
£3.12
Summary
Summary Cost-effective Service Excellence (Wirtz, Zeithaml)
1
4
Nov 2018
2018/2019
£3.12
£9.82
£34.31
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