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Summary bundle B2B Marketing (EBM808B05) Book chapters & Articles

Combined rating
5.0
(1)
Documents
2
Sold
2
Total pages
165
Last updated
17-06-2023

This discount bundle consists of all the mandatory chapters from the book B2B Customer Value Marketing - the essentials. It also contains the three compulsory articles from lecture 4.

Documents in this bundle
2
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Summary
(Book) Summary B2B (EBM808B05) - All mandatory chapters (B2B Customer Value Marketing - the essentials)
5.0
(1)
3
132
Jun 2023
2022/2023
£5.35
Product Image
Summary
B2B Summary (EBM808B05) - All mandatory articles
-
-
33
Jun 2023
2022/2023
£4.90

Subjects

  • B2b
  • Marketing
  • Customer relationships
  • Customer value marketing
  • Vfc
  • Voc
  • Value of the customer
  • Value for the customer
  • Value propositions
  • Products
  • Total solutions
  • Tco
  • Total cost of ownership
  • Perceived val
  • Resources
  • Capabilities
  • Social media
  • Key account management
  • Strategic
  • Mobile app
  • Influencers
  • Adoption
  • Roi
  • Field experiment
  • Rural
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