Strategic Management and Competitive Advantage notes
Jay B Barney, William S. Hesterly
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Author(s)
Jay B Barney, William S. Hesterly
ISBN
9781292258041
Publisher
Pearson Education Limited
Language
en
All
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Case
MAX: KICKSTARTING LAST-MILE LOGISTICS IN LAGOS CASE STUDY ANALYSIS
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April 2021
2020/2021
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The growth of eCommerce on the African continent over the past few years has created a business opportunity for another sector – fulfilment logistics. Metro Africa Xpress (MAX) is a Nigerian start-up with a mission to bring economic growth for the people of Nigeria and Africa and to revolutionize the way business is done across the continent. Relying highly on technology, MAX is putting a focus on creating added value by its operations for employees, customers and the society in general. Durin...