4 results
Best selling Marketing Communications notes
Summary
Complete summary Marketing Communication Tilburg University - Includes lecture notes, book chapters, and articles
PopularThe summary includes all lectures and notes, a summary of all assigned articles and book chapters of the marcom course at Tilburg University in 2024
Summary
Summary book Marketing Communications 2023
PopularA summary of the book "Marketing Communications: A European perspective" of de Pelsmacker. For the course Marketing Communications at Tilburg University. 
 
Chapter 3: How marketing communications work 
Chapter 4: Marketing communications planning 
Chapter 6/7: Media planning 
Chapter 12/13: Measuring Campaign effectiveness 
 
REMARK!: This summary is based on the 6th Edition , however it is based on the corresponding chapters of the 7th edition. There should be no differences.
Summary
Summary - Marketing Communications: A European Perspective
PopularMarketing Communications: A European Perspective (Sixth edition) 
 
Summary of chapters: 
3 - How marketing communications work 
4 - Marketing communications planning 
7 - Media planning 
13 - Measuring campaign effectiveness
Summary
Summary MarketingManagement complete 2024, IBA, Tilburg University, chapters 1 through 16, all courses, all visuals
PopularThis is the complete English summary of MarketingManagement from Tilburg Univserity from 2024. All courses are discussed, chapters 1 through 16 of the book and all important visuals. Our studygroup used this summay to prepare for the final exam.
Newest Marketing Communications summaries
Summary
Complete summary Marketing Communication Tilburg University - Includes lecture notes, book chapters, and articles
NewThe summary includes all lectures and notes, a summary of all assigned articles and book chapters of the marcom course at Tilburg University in 2024
Summary
Summary MarketingManagement complete 2024, IBA, Tilburg University, chapters 1 through 16, all courses, all visuals
NewThis is the complete English summary of MarketingManagement from Tilburg Univserity from 2024. All courses are discussed, chapters 1 through 16 of the book and all important visuals. Our studygroup used this summay to prepare for the final exam.
Summary
Summary book Marketing Communications 2023
NewA summary of the book "Marketing Communications: A European perspective" of de Pelsmacker. For the course Marketing Communications at Tilburg University. 
 
Chapter 3: How marketing communications work 
Chapter 4: Marketing communications planning 
Chapter 6/7: Media planning 
Chapter 12/13: Measuring Campaign effectiveness 
 
REMARK!: This summary is based on the 6th Edition , however it is based on the corresponding chapters of the 7th edition. There should be no differences.
Summary
Summary - Marketing Communications: A European Perspective
NewMarketing Communications: A European Perspective (Sixth edition) 
 
Summary of chapters: 
3 - How marketing communications work 
4 - Marketing communications planning 
7 - Media planning 
13 - Measuring campaign effectiveness