BUS127

Demographics Barney’s target demographic comprises mainly the wealthy middle class who are known to notoriously spend huge amounts of money on luxurious commodities such as designer dresses, suits, handbags, shoes, home décor, and designer furniture among other supplementary in high fashion. For the male targets estimated at 49.7% of the total customer base, Barney’s targets are predominantly Caucasians and Asians accounting for 63.1% and 28.2% respectively. Psychological, Geographical, B...