CPSM Study Group - Domain 2 TEST Questions and Correct Answers

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CPSM Study Group - Domain 2 TEST
Questions and Correct Answers
A sound marketing plan is based on:

a. the firm's staffing and ability to react to the marketplace

b. the condition of the current economy

c. markets, clients, competitors, and the firm's resources

d. the success of the firm's marketing director Ans: c. markets,
clients, competitors, and the firm's resources




Source: The Marketing Plan, SMPS Core Series, Karen Kerruish,
SMPS, 1991, p. 10.




Domain 2

Target market selection is most effective when based on:

a. acceptance within the industry structure

b. SWOT analysis and desires of principals

c. financial potential for long-term stability and organizational
growth


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d. political changes affecting an industry Ans: b. SWOT analysis
and desires of principals




Source: None




Domain 2

The marketing plan development sequence should be:

a. strengths, weaknesses, opportunities, threats, financial

b. markets, structure, costs, policies, goals, desires

c. opportunities, threats, financial, review

d. goals, strategies, action plan, schedule, budget Ans: d. goals,
strategies, action plan, schedule, budget




Source: The Marketing Plan, SMPS Core Series, Karen Kerruish,
SMPS, 1991, p. 15




Domain 2



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