1
CPSM Study Group - Domain 2 TEST - SMPS OK rev
Questions with Answers (100% Correct Answers)
A sound marketing plan is based on:
a. the firm's staffing and ability to react to the marketplace
b. the condition of the current economy
c. markets, clients, competitors, and the firm's resources
d. the success of the firm's marketing director Answer: c. markets,
clients, competitors, and the firm's resources
Source: The Marketing Plan, SMPS Core Series, Karen Kerruish, SMPS,
1991, p. 10.
Domain 2
Target market selection is most effective when based on:
a. acceptance within the industry structure
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,2
b. SWOT analysis and desires of principals
c. financial potential for long-term stability and organizational growth
d. political changes affecting an industry Answer: b. SWOT analysis
and desires of principals
Source: None
Domain 2
The marketing plan development sequence should be:
a. strengths, weaknesses, opportunities, threats, financial
b. markets, structure, costs, policies, goals, desires
c. opportunities, threats, financial, review
d. goals, strategies, action plan, schedule, budget Answer: d. goals,
strategies, action plan, schedule, budget
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, 3
Source: The Marketing Plan, SMPS Core Series, Karen Kerruish, SMPS,
1991, p. 15
Domain 2
The primary goal of the SWOT analysis is to:
a. write the goals and objectives of the strategic plan
b. set an overall direction for the firm's future
c. assign action items for follow-up
d. hold a brainstorming session for strategies Answer: b. set an overall
direction for the firm's future
Source: Marketing Handbook for the Design & Construction
Professional, 2nd Edition,
Sandra Werthman and Julie Stanton, SMPS, 2000, p. 29
© 2025 All rights reserved
CPSM Study Group - Domain 2 TEST - SMPS OK rev
Questions with Answers (100% Correct Answers)
A sound marketing plan is based on:
a. the firm's staffing and ability to react to the marketplace
b. the condition of the current economy
c. markets, clients, competitors, and the firm's resources
d. the success of the firm's marketing director Answer: c. markets,
clients, competitors, and the firm's resources
Source: The Marketing Plan, SMPS Core Series, Karen Kerruish, SMPS,
1991, p. 10.
Domain 2
Target market selection is most effective when based on:
a. acceptance within the industry structure
© 2025 All rights reserved
,2
b. SWOT analysis and desires of principals
c. financial potential for long-term stability and organizational growth
d. political changes affecting an industry Answer: b. SWOT analysis
and desires of principals
Source: None
Domain 2
The marketing plan development sequence should be:
a. strengths, weaknesses, opportunities, threats, financial
b. markets, structure, costs, policies, goals, desires
c. opportunities, threats, financial, review
d. goals, strategies, action plan, schedule, budget Answer: d. goals,
strategies, action plan, schedule, budget
© 2025 All rights reserved
, 3
Source: The Marketing Plan, SMPS Core Series, Karen Kerruish, SMPS,
1991, p. 15
Domain 2
The primary goal of the SWOT analysis is to:
a. write the goals and objectives of the strategic plan
b. set an overall direction for the firm's future
c. assign action items for follow-up
d. hold a brainstorming session for strategies Answer: b. set an overall
direction for the firm's future
Source: Marketing Handbook for the Design & Construction
Professional, 2nd Edition,
Sandra Werthman and Julie Stanton, SMPS, 2000, p. 29
© 2025 All rights reserved
