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BYU Marketing 201 Exam 1 2025 Actual
exam (Testing Real Exam Questions) and
verified Answers ( 100% accurate) GET IT
RIGHT!! Questions and Correct Answers/
Latest Update / Already Graded
BCG Growth-Share Matrix
Ans: Cash Cow - High market share, low market Growth
Stars - High market share, high market growth
?'s - High market growth, Low market share
Dog - Low market growth, low market share
Corporate Strategy
Ans: Asks the question - What businesses should we be in?
Strategic Business Unit Strategy
Ans: Asks - How do we compete effectively against the
competitors?
Functional Strategy
All rights reserved © 2025/ 2026 |
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Ans: strategy by which managers in specific areas decide how
best to achieve corporate goals through productivity
Path to Profitability
Ans: Marketing Environment--> Marketing Mix-->Capture
value-->Profits
The most powerful marketing strategies begin by seeing the product
through the eyes of _________
Ans: Brand Champions/Love Group
Product Market Expansion Matrix
Ans: market penetration -Existing product entering an existing
market
product development - New product entering into an existing
market market development - Existing product entering into a
new market
diversification - New product in a new market
Customer Lifetime Value (CLV)
Ans: approximate worth of a customer to a company in
economic terms; overall profitability of an individual consumer
All rights reserved © 2025/ 2026 |
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How does marketing create value for the customer?
Ans: by meeting customers functional and emotional needs
Target Market
Ans: a set of buyers sharing common needs or characteristics
that the company decides to serve
Marketing Mix
Ans: Product, Price, Place, Promotion
What are the four profitability drivers?
Ans: Customer Acquisition, Customer Retention, Sales per
Customer, margin
What is Customer Acquisition
Ans: finding new, profitable ways to acquire customers that are
higher-value
What is Customer Retention?
All rights reserved © 2025/ 2026 |
BYU Marketing 201 Exam 1 2025 Actual
exam (Testing Real Exam Questions) and
verified Answers ( 100% accurate) GET IT
RIGHT!! Questions and Correct Answers/
Latest Update / Already Graded
BCG Growth-Share Matrix
Ans: Cash Cow - High market share, low market Growth
Stars - High market share, high market growth
?'s - High market growth, Low market share
Dog - Low market growth, low market share
Corporate Strategy
Ans: Asks the question - What businesses should we be in?
Strategic Business Unit Strategy
Ans: Asks - How do we compete effectively against the
competitors?
Functional Strategy
All rights reserved © 2025/ 2026 |
, Page |2
Ans: strategy by which managers in specific areas decide how
best to achieve corporate goals through productivity
Path to Profitability
Ans: Marketing Environment--> Marketing Mix-->Capture
value-->Profits
The most powerful marketing strategies begin by seeing the product
through the eyes of _________
Ans: Brand Champions/Love Group
Product Market Expansion Matrix
Ans: market penetration -Existing product entering an existing
market
product development - New product entering into an existing
market market development - Existing product entering into a
new market
diversification - New product in a new market
Customer Lifetime Value (CLV)
Ans: approximate worth of a customer to a company in
economic terms; overall profitability of an individual consumer
All rights reserved © 2025/ 2026 |
, Page |3
How does marketing create value for the customer?
Ans: by meeting customers functional and emotional needs
Target Market
Ans: a set of buyers sharing common needs or characteristics
that the company decides to serve
Marketing Mix
Ans: Product, Price, Place, Promotion
What are the four profitability drivers?
Ans: Customer Acquisition, Customer Retention, Sales per
Customer, margin
What is Customer Acquisition
Ans: finding new, profitable ways to acquire customers that are
higher-value
What is Customer Retention?
All rights reserved © 2025/ 2026 |
