474 exam 1 complete questions and
answers
1. false Companies from Japan are the leading group of investors in
the United States.
2. false For companies today, becoming international is a luxury only
some can attord.
3. true International marketing involves selling of a company's goods
and services to consumers or users in more than one nation for
a profit.
4. false (The differ- The ditterence between domestic and international marketing
ence between lies in the ditterent concepts of marketing.
do- mestic and
interna- tional
marketing lies
not with different
concepts of
market- ing but
with the
environment
with- in which
marketing
plans must be
imple- mented.)
5. true An international marketer must deal with at least two levels of
uncontrol- lable uncertainty.
6. true The geography and infrastructure of a country are
uncontrollable factors that influence the business decisions of a
company in an international market.
7. false The uncontrollable factors attecting international marketing are
limited to political forces, economic climate, and competitive
structure.
1/
179
, 474 exam 1 complete questions and
answers
8. true The level of technology in a country is an uncontrollable element
for inter- national marketers.
2/
179
, 474 exam 1 complete questions and
answers
9. false The uncontrollable factors a company has to deal with
decreases with the number of foreign markets in which it
operates.
10. true The controllable elements can be altered in the long run and,
usually, in the short run to adjust to changing market conditions,
consumer tastes, or corporate objectives.
11. false Political and legal forces, economic climate, and competition
are some of the domestic environment's controllable factors.
12. true The foreign policies of a country have a direct ettect on a firm's
international marketing success.
13. false The business activities of international marketers are not
attected by com- petition in their domestic market.
14. false Level of technology remains unchanged across countries making
it a fairly predictable factor in international marketing.
15. false Political and legal issues a company may face abroad are
mitigated by the "alien status" of the company.
16. true The political details and the ramifications of political and legal
events are often more transparent in a domestic situation than
they are in a foreign market.
17. false The political and legal environment is a controllable element
for inter- national marketers because of their potent ability to
lobby and influence legislation in foreign markets.
18. true In a broad sense, the uncontrollable elements of the foreign
business environment constitute the culture.
19. true
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179
, 474 exam 1 complete questions and
answers
In dealing with unfamiliar markets, marketers must be aware of the frames of reference they are
using in making their decisions.
20. true John refuses to buy Japanese products because he sees this as
a way of selling out to a nation known for its aggressive
behavior. John is using a self-reference criterion to make his
decision.
21. true The self-reference criterion is closely related to ethnocentrism.
22. false Sam Watkins just ate cookies and, therefore, feels justified in
refusing food ottered by his Middle Eastern host. In this instance,
Sam's self-reference criterion has just saved him from making a
cultural blunder.
23. false To avoid errors in business decisions, it is necessary to conduct
a cross-cul- tural analysis that emphasizes the need for
ethnocentrism.
24. false Understanding one's own culture normally requires no additional
study
25. false (The most effec- The most ettective approach to build global awareness into an
organization
is to increase the diversity mix of the employee profile, especially for
to entry-level jobs
s to have a culturally di-
verse senior execu-
tive staff or board
of directors.)
26. true Research has revealed that smaller home markets and larger
production capacities appear to favor internationalization.
27. true A company in the "no direct foreign marketing" stage of
international mar- keting involvement does not actively cultivate
4/
179
answers
1. false Companies from Japan are the leading group of investors in
the United States.
2. false For companies today, becoming international is a luxury only
some can attord.
3. true International marketing involves selling of a company's goods
and services to consumers or users in more than one nation for
a profit.
4. false (The differ- The ditterence between domestic and international marketing
ence between lies in the ditterent concepts of marketing.
do- mestic and
interna- tional
marketing lies
not with different
concepts of
market- ing but
with the
environment
with- in which
marketing
plans must be
imple- mented.)
5. true An international marketer must deal with at least two levels of
uncontrol- lable uncertainty.
6. true The geography and infrastructure of a country are
uncontrollable factors that influence the business decisions of a
company in an international market.
7. false The uncontrollable factors attecting international marketing are
limited to political forces, economic climate, and competitive
structure.
1/
179
, 474 exam 1 complete questions and
answers
8. true The level of technology in a country is an uncontrollable element
for inter- national marketers.
2/
179
, 474 exam 1 complete questions and
answers
9. false The uncontrollable factors a company has to deal with
decreases with the number of foreign markets in which it
operates.
10. true The controllable elements can be altered in the long run and,
usually, in the short run to adjust to changing market conditions,
consumer tastes, or corporate objectives.
11. false Political and legal forces, economic climate, and competition
are some of the domestic environment's controllable factors.
12. true The foreign policies of a country have a direct ettect on a firm's
international marketing success.
13. false The business activities of international marketers are not
attected by com- petition in their domestic market.
14. false Level of technology remains unchanged across countries making
it a fairly predictable factor in international marketing.
15. false Political and legal issues a company may face abroad are
mitigated by the "alien status" of the company.
16. true The political details and the ramifications of political and legal
events are often more transparent in a domestic situation than
they are in a foreign market.
17. false The political and legal environment is a controllable element
for inter- national marketers because of their potent ability to
lobby and influence legislation in foreign markets.
18. true In a broad sense, the uncontrollable elements of the foreign
business environment constitute the culture.
19. true
3/
179
, 474 exam 1 complete questions and
answers
In dealing with unfamiliar markets, marketers must be aware of the frames of reference they are
using in making their decisions.
20. true John refuses to buy Japanese products because he sees this as
a way of selling out to a nation known for its aggressive
behavior. John is using a self-reference criterion to make his
decision.
21. true The self-reference criterion is closely related to ethnocentrism.
22. false Sam Watkins just ate cookies and, therefore, feels justified in
refusing food ottered by his Middle Eastern host. In this instance,
Sam's self-reference criterion has just saved him from making a
cultural blunder.
23. false To avoid errors in business decisions, it is necessary to conduct
a cross-cul- tural analysis that emphasizes the need for
ethnocentrism.
24. false Understanding one's own culture normally requires no additional
study
25. false (The most effec- The most ettective approach to build global awareness into an
organization
is to increase the diversity mix of the employee profile, especially for
to entry-level jobs
s to have a culturally di-
verse senior execu-
tive staff or board
of directors.)
26. true Research has revealed that smaller home markets and larger
production capacities appear to favor internationalization.
27. true A company in the "no direct foreign marketing" stage of
international mar- keting involvement does not actively cultivate
4/
179
