1
CPSM Study Group - Domain 2 TEST Questions
with Correct Answers for Specific Exam Mail
A sound marketing plan is based on:
a. the firm's staffing and ability to react to the marketplace
b. the condition of the current economy
c. markets, clients, competitors, and the firm's resources
d. the success of the firm's marketing director
Ans: c. markets, clients, competitors, and the firm's resources
Source: The Marketing Plan, SMPS Core Series, Karen Kerruish, SMPS, 1991, p.
10.
Domain 2
Target market selection is most effective when based on:
a. acceptance within the industry structure
b. SWOT analysis and desires of principals
c. financial potential for long-term stability and organizational growth
d. political changes affecting an industry
Pretest - Stuvia US
, 2
Ans: b. SWOT analysis and desires of principals
Source: None
Domain 2
The marketing plan development sequence should be:
a. strengths, weaknesses, opportunities, threats, financial
b. markets, structure, costs, policies, goals, desires
c. opportunities, threats, financial, review
d. goals, strategies, action plan, schedule, budget
Ans: d. goals, strategies, action plan, schedule, budget
Source: The Marketing Plan, SMPS Core Series, Karen Kerruish, SMPS, 1991, p.
15
Domain 2
The primary goal of the SWOT analysis is to:
a. write the goals and objectives of the strategic plan
b. set an overall direction for the firm's future
c. assign action items for follow-up
d. hold a brainstorming session for strategies
Pretest - Stuvia US
CPSM Study Group - Domain 2 TEST Questions
with Correct Answers for Specific Exam Mail
A sound marketing plan is based on:
a. the firm's staffing and ability to react to the marketplace
b. the condition of the current economy
c. markets, clients, competitors, and the firm's resources
d. the success of the firm's marketing director
Ans: c. markets, clients, competitors, and the firm's resources
Source: The Marketing Plan, SMPS Core Series, Karen Kerruish, SMPS, 1991, p.
10.
Domain 2
Target market selection is most effective when based on:
a. acceptance within the industry structure
b. SWOT analysis and desires of principals
c. financial potential for long-term stability and organizational growth
d. political changes affecting an industry
Pretest - Stuvia US
, 2
Ans: b. SWOT analysis and desires of principals
Source: None
Domain 2
The marketing plan development sequence should be:
a. strengths, weaknesses, opportunities, threats, financial
b. markets, structure, costs, policies, goals, desires
c. opportunities, threats, financial, review
d. goals, strategies, action plan, schedule, budget
Ans: d. goals, strategies, action plan, schedule, budget
Source: The Marketing Plan, SMPS Core Series, Karen Kerruish, SMPS, 1991, p.
15
Domain 2
The primary goal of the SWOT analysis is to:
a. write the goals and objectives of the strategic plan
b. set an overall direction for the firm's future
c. assign action items for follow-up
d. hold a brainstorming session for strategies
Pretest - Stuvia US
