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CPSM Study Group - Domain 6 TEST -
SMPS OK Latest Questions and Correct
Answers
An incentive-based compensation system for marketing
professionals requires companies to:
a. provide clearly defined objectives
b. develop incentives for other managers
c. allocate a portion of every project's costs to fund the
incentive system
d. schedule marketing managers' annual reviews after a firm's
fiscal year
Ans:
a. provide clearly defined objectives
Source: Incentives for Marketing Managers, SMPS Core
Series, George Biderman, SMPS, 1991, p. 1.
Domain 6
The four commonly described organizational structures are
entrepreneurial, functional, matrix, and:
a. participative
b. pyramid
c. divisional
, Page 2
d. vertical
Ans: c. divisional
Source: Construction Marketing Strategic Planning, W.
Friedman, McGraw-Hill, 1984, pp. 86-88.
Domain 6
The most effective training programs are ongoing and:
a. feature a series of in-house sessions
b. are taught by outside facilitators
c. use interactive presentation technology
d. combine in-house and out-of-house programs
Ans: d. combine in-house and out-of-house programs
Source: "Maximizing Your Greatest Resource: Employee
Training," Small Business Administration, Small Business
Series, October 1997.
Domain 6
he best way to reinforce a firm's values and culture is to
focus on:
a. image
, Page 3
b. the mission statement
c. behaviors
d. public relations
Ans: c. behaviors
Source: Leadership Is an Art, Max DePree, Dell
Publishing, 1990, p. 101.
Domain 6
In mentoring junior marketing professionals, it is most
important to:
a. grant them ample time to do their assignments well
b. allow them to work with several different professionals
within a firm
c. provide prompt and detailed appraisals of their
performance
d. encourage them to attend professional conferences and
seminars
Ans: c. provide prompt and detailed appraisals of their
performance
Source: Managing the Professional Services Firm, David
Maister, The Free Press, 1993, p. 158.
CPSM Study Group - Domain 6 TEST -
SMPS OK Latest Questions and Correct
Answers
An incentive-based compensation system for marketing
professionals requires companies to:
a. provide clearly defined objectives
b. develop incentives for other managers
c. allocate a portion of every project's costs to fund the
incentive system
d. schedule marketing managers' annual reviews after a firm's
fiscal year
Ans:
a. provide clearly defined objectives
Source: Incentives for Marketing Managers, SMPS Core
Series, George Biderman, SMPS, 1991, p. 1.
Domain 6
The four commonly described organizational structures are
entrepreneurial, functional, matrix, and:
a. participative
b. pyramid
c. divisional
, Page 2
d. vertical
Ans: c. divisional
Source: Construction Marketing Strategic Planning, W.
Friedman, McGraw-Hill, 1984, pp. 86-88.
Domain 6
The most effective training programs are ongoing and:
a. feature a series of in-house sessions
b. are taught by outside facilitators
c. use interactive presentation technology
d. combine in-house and out-of-house programs
Ans: d. combine in-house and out-of-house programs
Source: "Maximizing Your Greatest Resource: Employee
Training," Small Business Administration, Small Business
Series, October 1997.
Domain 6
he best way to reinforce a firm's values and culture is to
focus on:
a. image
, Page 3
b. the mission statement
c. behaviors
d. public relations
Ans: c. behaviors
Source: Leadership Is an Art, Max DePree, Dell
Publishing, 1990, p. 101.
Domain 6
In mentoring junior marketing professionals, it is most
important to:
a. grant them ample time to do their assignments well
b. allow them to work with several different professionals
within a firm
c. provide prompt and detailed appraisals of their
performance
d. encourage them to attend professional conferences and
seminars
Ans: c. provide prompt and detailed appraisals of their
performance
Source: Managing the Professional Services Firm, David
Maister, The Free Press, 1993, p. 158.
