Page 1
CPSM Study Group - Domain 3 TEST -
SMPS OK Latest Questions and
Correct Answers
To be effective, business development efforts should be part
of an integrated program. The framework of the program
should be the:
a. business plan
b. strategic plan
c. public relations plan
d. marketing plan
Ans: d. marketing plan
Source: The Handbook for Marketing Professional
Services, Kenneth Diehl, SMPS, 1994, pp. 127-129.
Domain 3
Cold calling can be an effective marketing tool when a
marketing professional:
a. wants direct contact with clients
b. has something unique to offer
c. offers services that are in great demand
d. wants quick results
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Ans: b. has something unique to offer
Source: Marketing Coordinators Workshop, SMPS; "King
of Cold Calls," Inc. Magazine, Jay Finegan, 1991.
Domain 3
When a professional services firm sponsors special events,
the goal is typically to:
a. familiarize prospective and current clients with the firm
and its personnel
b. display the trophy projects completed by the firm
c. give something back to key clients
d. impress prospective clients with the firm's services and
clients
Ans: a. familiarize prospective and current clients with
the firm and its personnel
Source: The Handbook for Marketing Professional
Services, Barry Gaston, SMPS, 1994, pp. 149-153.
Domain 3
Cold calls are effective for:
a. collecting client information
CPSM Study Group - Domain 3 TEST -
SMPS OK Latest Questions and
Correct Answers
To be effective, business development efforts should be part
of an integrated program. The framework of the program
should be the:
a. business plan
b. strategic plan
c. public relations plan
d. marketing plan
Ans: d. marketing plan
Source: The Handbook for Marketing Professional
Services, Kenneth Diehl, SMPS, 1994, pp. 127-129.
Domain 3
Cold calling can be an effective marketing tool when a
marketing professional:
a. wants direct contact with clients
b. has something unique to offer
c. offers services that are in great demand
d. wants quick results
, Page 2
Ans: b. has something unique to offer
Source: Marketing Coordinators Workshop, SMPS; "King
of Cold Calls," Inc. Magazine, Jay Finegan, 1991.
Domain 3
When a professional services firm sponsors special events,
the goal is typically to:
a. familiarize prospective and current clients with the firm
and its personnel
b. display the trophy projects completed by the firm
c. give something back to key clients
d. impress prospective clients with the firm's services and
clients
Ans: a. familiarize prospective and current clients with
the firm and its personnel
Source: The Handbook for Marketing Professional
Services, Barry Gaston, SMPS, 1994, pp. 149-153.
Domain 3
Cold calls are effective for:
a. collecting client information
