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CPSM Study Group - Domain 1 TEST - SMPS OK 2013 Latest Questions and Correct Answers

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CPSM Study Group - Domain 1 TEST - SMPS OK 2013 Latest Questions and Correct Answers CPSM Study Group - Domain 1 TEST - SMPS OK 2013 Latest Questions and Correct Answers CPSM Study Group - Domain 1 TEST - SMPS OK 2013 Latest Questions and Correct Answers

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CPSM Study Group - Domain 1 TEST -
SMPS OK 2013 Latest Questions and
Correct Answers
Information obtained from project debriefings:
a. aids in client retention
b. is required for strategic planning
c. is a form of market research
d. should be included in a project database

Ans: c. is a form of market research


Source: The Marketing Coordinator, SMPS Core Series,
Rebecca M. Renfro, SMPS, 1991, p. 14.


Domain 1


Market research should be:
a. conducted on an ongoing basis
b. conducted on a need-to-know basis
c. conducted by an unbiased outside consultant
d. a primary function of the database marketing

Ans: a. conducted on an ongoing basis

, Page 2


Source: The Marketing Coordinator, SMPS Core Series,
Rebecca M. Renfro, SMPS, 1991, p. 14.


Domain 1


An effective network can save substantial time by:
a. designing a firm's marketing strategy
b. validating information on clients and projects
c. providing coverage when a firm is understaffed
d. providing information on fees

Ans: b. validating information on clients and projects


Source: Marketing Handbook for the Design &
Construction Professional, 2nd Edition, Lauren
McCracken, SMPS, 2000, p. 129.


Domain 1


Focus groups are best used to collect which type of
information?
a. Research proven
b. Qualitative
c. Quantitative
d. Historical

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