Page 1
CPSM Study Group - Domain 5 TEST -
SMPS OK 2013 rev Latest Questions and
Correct Answers
The primary purpose of a publicity plan is to:
a. outperform the competition
b. identify the most beneficial ways to promote the firm
c. establish regular contacts with the media
d. sell the company's services
Ans: b. identify the most beneficial ways to promote
the firm
Source: Promotion through Publications, SMPS Core
Series, Dianne Frank, SMPS, 1991, p. 5
Domain 5
The most valuable resource needed at a tradeshow is:
a. graphics that most effectively represent the firm's work
b. at least one expert staff person to work the booth at all
times
c. an effective brochure to hand out
d. trained and personable staff members
Ans: d. trained and personable staff members
, Page 2
Source: The Handbook for Marketing Professional
Services, Trude Noble, SMPS, 1994, pp. 122-123
Domain 5
The advantage of press coverage as a component of a
communications program is that it:
a. generates recognition of principals and staff
b. generates interest from clients and prospects
c. provides third-party endorsement
d. reduces the need for advertising
Ans: c. provides third-party endorsement
Source: Promotion through Publications, SMPS Core
Series, Dianne Frank, SMPS, 1991, p. 3.
Domain 5
If a marketing professional uses an opinion in a press release,
it should be:
a. stated simply and written clearly
b. profound and add interest
c. placed in quotes and attributed to someone
CPSM Study Group - Domain 5 TEST -
SMPS OK 2013 rev Latest Questions and
Correct Answers
The primary purpose of a publicity plan is to:
a. outperform the competition
b. identify the most beneficial ways to promote the firm
c. establish regular contacts with the media
d. sell the company's services
Ans: b. identify the most beneficial ways to promote
the firm
Source: Promotion through Publications, SMPS Core
Series, Dianne Frank, SMPS, 1991, p. 5
Domain 5
The most valuable resource needed at a tradeshow is:
a. graphics that most effectively represent the firm's work
b. at least one expert staff person to work the booth at all
times
c. an effective brochure to hand out
d. trained and personable staff members
Ans: d. trained and personable staff members
, Page 2
Source: The Handbook for Marketing Professional
Services, Trude Noble, SMPS, 1994, pp. 122-123
Domain 5
The advantage of press coverage as a component of a
communications program is that it:
a. generates recognition of principals and staff
b. generates interest from clients and prospects
c. provides third-party endorsement
d. reduces the need for advertising
Ans: c. provides third-party endorsement
Source: Promotion through Publications, SMPS Core
Series, Dianne Frank, SMPS, 1991, p. 3.
Domain 5
If a marketing professional uses an opinion in a press release,
it should be:
a. stated simply and written clearly
b. profound and add interest
c. placed in quotes and attributed to someone
