HUBSPOT SOCIAL MEDIA
CERTIFICATION EXAM | NEWEST
ACTUAL EXAM COMPLETE QUESTIONS
AND VERIFIED ANSWERS GRADED A+ |
100% PASS | 2025 UPDATE!
Which KPI is most likely to be a vanity metric? - ✔✔✔ Correct
Answer > Reach
What's the first step organizations and brands need to take when
establishing a social media policy? - ✔✔✔ Correct Answer > Educate
employees on the importance of having a social media policy for all
team members within the organization
Why do stakeholders matter as you begin to develop your team
structure? - ✔✔✔ Correct Answer > Stakeholder needs may be the
same as your needs and their buy-in may help you influence senior
leaders
There are many benefits to having a social media strategy. Which
answer is NOT one of them? - ✔✔✔ Correct Answer > Social media
helps you send better emails
,On which social network should you share content most frequently? -
✔✔✔ Correct Answer > Twitter
Why should you be careful about monitoring competitors? - ✔✔✔
Correct Answer > It is easy to get consumed with competitive
intelligence and lose sight of your unique strategy and customer
The _________ stage focuses on creating message maps and listening
protocols on social media. - ✔✔✔ Correct Answer > preparation
What is NOT an example of a social media crisis? - ✔✔✔ Correct
Answer > - Employees going rogue on social media
- A celebrity posting an update that sparks outrage
- A hack into a Twitter account for a major brand
These are all examples of a social media crisis.
True or false? Evaluating the team dynamics and how each member did
in the crisis along with analyzing the reactions, KPIs, and overall
response to the crisis happens during the response stage. - ✔✔✔
Correct Answer > False
There are certain actions that need to be taken into consideration for a
social media crisis. What's an action you should avoid? - ✔✔✔ Correct
Answer > sending out promotional sponsored posts and tweets during
a crisis
, Which of these KPIs demonstrate engagement? Choose all that apply. -
✔✔✔ Correct Answer > Sharing and retweets
likes or favorites
What's the difference between social listening and social monitoring? -
✔✔✔ Correct Answer > Social listening centralizes conversations
about your brand so that you can join them, while social monitoring
measures reputation from higher-level perspective
How can social media listening increase customer advocacy? - ✔✔✔
Correct Answer > responding to social posts- whether they're positive
or negative-shows that you're listening, and your customers are being
heard
True or false? Social listening can help you find leads. - ✔✔✔ Correct
Answer > True
Why are UTM parameters so valuable to your social listening and
monitoring program? - ✔✔✔ Correct Answer > They allow you to
track where traffic is coming from on social media
If you don't have your _____________ in mind as you're developing
content and social campaigns, then you probably aren't using social as
CERTIFICATION EXAM | NEWEST
ACTUAL EXAM COMPLETE QUESTIONS
AND VERIFIED ANSWERS GRADED A+ |
100% PASS | 2025 UPDATE!
Which KPI is most likely to be a vanity metric? - ✔✔✔ Correct
Answer > Reach
What's the first step organizations and brands need to take when
establishing a social media policy? - ✔✔✔ Correct Answer > Educate
employees on the importance of having a social media policy for all
team members within the organization
Why do stakeholders matter as you begin to develop your team
structure? - ✔✔✔ Correct Answer > Stakeholder needs may be the
same as your needs and their buy-in may help you influence senior
leaders
There are many benefits to having a social media strategy. Which
answer is NOT one of them? - ✔✔✔ Correct Answer > Social media
helps you send better emails
,On which social network should you share content most frequently? -
✔✔✔ Correct Answer > Twitter
Why should you be careful about monitoring competitors? - ✔✔✔
Correct Answer > It is easy to get consumed with competitive
intelligence and lose sight of your unique strategy and customer
The _________ stage focuses on creating message maps and listening
protocols on social media. - ✔✔✔ Correct Answer > preparation
What is NOT an example of a social media crisis? - ✔✔✔ Correct
Answer > - Employees going rogue on social media
- A celebrity posting an update that sparks outrage
- A hack into a Twitter account for a major brand
These are all examples of a social media crisis.
True or false? Evaluating the team dynamics and how each member did
in the crisis along with analyzing the reactions, KPIs, and overall
response to the crisis happens during the response stage. - ✔✔✔
Correct Answer > False
There are certain actions that need to be taken into consideration for a
social media crisis. What's an action you should avoid? - ✔✔✔ Correct
Answer > sending out promotional sponsored posts and tweets during
a crisis
, Which of these KPIs demonstrate engagement? Choose all that apply. -
✔✔✔ Correct Answer > Sharing and retweets
likes or favorites
What's the difference between social listening and social monitoring? -
✔✔✔ Correct Answer > Social listening centralizes conversations
about your brand so that you can join them, while social monitoring
measures reputation from higher-level perspective
How can social media listening increase customer advocacy? - ✔✔✔
Correct Answer > responding to social posts- whether they're positive
or negative-shows that you're listening, and your customers are being
heard
True or false? Social listening can help you find leads. - ✔✔✔ Correct
Answer > True
Why are UTM parameters so valuable to your social listening and
monitoring program? - ✔✔✔ Correct Answer > They allow you to
track where traffic is coming from on social media
If you don't have your _____________ in mind as you're developing
content and social campaigns, then you probably aren't using social as
