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Voorbeeld confrontatiematrix in Excel - direct zelf invullen

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Voorbeeld confrontatiematrix in Excel - direct zelf invullen

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2024/2025

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Dit is een excel bestand met een ingevulde controntatiematrix. Je kunt de info weghalen en je eigen info zo invullen. Scheelt je zeker een halve dag werk.

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Kansen Bed

luxevoertuigen
nt’
middensegme
K2

e goederen
complementair
K7 uitbreiding

toetreders
nieuwe
dreiging
K4 Lage

ur NL en DL
hoogconjunctu
K1

substituten
K3 beperkte

r
laagconjunctuu
hoog-/
afhankelijkheid
K6
VDM

S5 sterk in maatwerk 3 0 5 1 5 0
S7 goede combinatie
‘kwaliteit, aanbod, 4 5 5 1 2 0
service’
S8 differentiatiefocus 4 5 1 1 3 2

S6 breed aanbod /
middensegment prijs
5 5 2 3 3 2
Sterktes
S3 VDM sterk
netwerk / innovatief
5 4 4 2 3 3

S2 platte organisatie 5 4 5 4 2 1

S4 eenvoudige
logistiek
5 5 5 5 4 1

Z7 beperkt team 4 3 2 0 1 1

Z3 geen tot weinig
kennis/kunde Duitse 5 4 5 4 3 2
markt

Z8 Prijs sterkte en
zwakte
5 5 4 5 1 2
Zwaktes
Z1 weinig invloed op
logistieke inkoop- 3 1 2 0 1 0
aanvoerprocessen

Z4 kennis/kunde van
Duitse marketing-, en 2 0 1 2 3 0
communicatiemiddelen
Z5 werkverdeling
20%/80%
verkoop/serviceverlenin 1 2 0 1 0 0
g niet optimaal
Totaal

-2 (zeer
bedreigend)
-1 (bedreigend)
+1 (kansrijk)
+2 (zeer kansrijk)
0 (neutraal/geen
verband)

Connected book

Guy van Liemt, Gert Koot Marketingcommunicatie in 14 stappen

Publisher: Unknown ISBN: 9789001752224 Edition: 2

Document information

Study: Commerciële Economie: Marketing Management
Uploaded on: December 24, 2024
Number of pages: 2
Written in: 2024/2025
Type: Other
Person: Unknown

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