HUBSPOT SOCIAL MEDIA CERTIFICATION EXAM
2024 – 2025 ACTUAL EXAM COMPLETE 300
QUESTIONS WITH DETAILED VERIFIED ANSWERS
(100% CORRECT ANSWERS) /ALREADY GRADED A+
True or false? The best way to choose the right social media tool is to think about your business goals,
then narrow down your choices based on that goal criteria. - ANSWER ✔✔-True
True or False? You should revisit your KPIs every 18 months. - ANSWER ✔✔-False
When it comes to social listening, how do you know which social networks to start with? - ANSWER ✔✔-
Why do you need to develop a business case for a new social monitoring technology? - ANSWER ✔✔-To
clearly outline the expected value gained from a software investment and set the expectation with your
manager of how you'll realize the value
True or false? Content is only used during the attract and delight stages of the inbound methodology. -
ANSWER ✔✔-False
Fill in the blank: Instagram stories are a great way to _____________. - ANSWER ✔✔-Drive traffic and
engagement
True or false? Jumping onto an unrelated hashtag to promote your material is spammy. - ANSWER ✔✔-
True
Which type of influencer might be primarily behind the scenes in your marketing campaign? - ANSWER
✔✔-Content creators
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True or false? "Earned" media is exposure your brand has paid for, e.g., advertising or promotions. -
ANSWER ✔✔-False
When should a salesperson put forth the sales pitch in social media? - ANSWER ✔✔-After sufficient
rapport has been built and the customer is looking for what you have to sell
What did fashion brand Burberry do to revolutionize how marketers use social media? - ANSWER ✔✔-
invited their fans to share photos in their trench coat
True or false? It's necessary to conduct a social media audit every 2-3 years. - ANSWER ✔✔-False
What is a social media audit? - ANSWER ✔✔-A hard look at the data from all your social accounts and
the social conversations about your brand and your competitors
True or false? It's always better to target your ads towards as broad a group of people as possible -
ANSWER ✔✔-False
An ad for your upcoming webinar on network security should lead people directly to ___________. -
ANSWER ✔✔-A landing page where they can quickly sign up for a webinar
The number of leads you generate that actually become paying customers is known as your ________. -
ANSWER ✔✔-average lead to customer rate
True or false? When measuring your social media ROI, you calculate the effectiveness of an action by
dividing the net income by the cost of this action and multiplying it by 100. - ANSWER ✔✔-True
Why do you need to use leading indicators of revenue success when calculating ROI on your social media
strategy? - ANSWER ✔✔-It can be months before you've closed new customers from a social media
campaign
A(n) ________ outlines guideline and best practices for employees to follow on social media. - ANSWER
✔✔-Social media policy
Crafted for Academic Insight by ©Olivia GreenWays 2025. All rights reserved.