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Forecasting FINAL

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2024/2025 Written for academic year
Institution Test4
Course Test4
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Exam of 3 pages for the course test4 at test4 (Forecasting FINAL)

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Forecasting FINAL
traced in decades and centuries - ANS-long wave cycles

begins with bright primary colors followed by mixed, less intense colors - ANS-primary hue

high chroma --> multicolor --> subdued colors --> achromatic colors --> purple phase -
ANS-collective color cycle

- new technology
-economic conditions
-color changes in uncertain times
-social change
-gender norms
-color changes
-nostalgic revival - ANS-color cycles and cultural shifts

pendulum swing - ANS-forecasting with color cycles

-seven year cycle
-swings between warm and cool tones - ANS-pendulum swing

-continuity palettes
-color families - ANS-seasonal continuity

-the naturals
-pastels
-darks
-brights - ANS-color families

-yellows
-reds
-greens
-blues - ANS-families based on the color wheel

-now integral part of product development
-"forecasters don't dictate color" Track Evolution
-Financial backing from apparel supply chain, mills that produce yarns/fabrics, manufacturers,
and retailers - ANS-the color forecasting process

•Demographics help define consumer groups.•The Cooper Marketing Group's consumer
categories-Color forwards, color prudents, and color loyals. - ANS-consumers and color

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