digital marketing chapter 4
"Long tail keywords" are: - ANS-Search terms with lower volume than "fat head
keywords"
A company wishing to rank for local searches should first: - ANS-Register and verify its
business with Google's My Business
define ABC local pack - ANS-searches for gas stations and searches on branded terms
like Starbucks
define black hat seo - ANS-unethical practices that manipulate search engine results
define economic nexus - ANS-based on amount of sales within the state instead of
physical presence ($500,000)
define keyword stuffing - ANS-filling with key words to try and get SE to rank you higher
define longtail keyword - ANS-more specific key word/phrase (consider reach &
relevancy)
define relevance - ANS-the extent to which a web page's content matches the
searcher's query
define ROAS - ANS-return on ad spend; looking at your campaign and comparing what
you spent to your return
define SEO - ANS-search engine optimization; optimizing pages to move up in ranks on
the SERP
define snack local pack - ANS-shows up for restaurant and entertainment searches and
omits the website and directions links and instead shows a picture of the restaurant
define sponsored local pack - ANS-if there are several local service providers matching
a given search query who are also paying to advertise on google
Even a highly relevant keyword may not be worth pursuing in your SEO if: - ANS-The
keyword has no traffic
"Long tail keywords" are: - ANS-Search terms with lower volume than "fat head
keywords"
A company wishing to rank for local searches should first: - ANS-Register and verify its
business with Google's My Business
define ABC local pack - ANS-searches for gas stations and searches on branded terms
like Starbucks
define black hat seo - ANS-unethical practices that manipulate search engine results
define economic nexus - ANS-based on amount of sales within the state instead of
physical presence ($500,000)
define keyword stuffing - ANS-filling with key words to try and get SE to rank you higher
define longtail keyword - ANS-more specific key word/phrase (consider reach &
relevancy)
define relevance - ANS-the extent to which a web page's content matches the
searcher's query
define ROAS - ANS-return on ad spend; looking at your campaign and comparing what
you spent to your return
define SEO - ANS-search engine optimization; optimizing pages to move up in ranks on
the SERP
define snack local pack - ANS-shows up for restaurant and entertainment searches and
omits the website and directions links and instead shows a picture of the restaurant
define sponsored local pack - ANS-if there are several local service providers matching
a given search query who are also paying to advertise on google
Even a highly relevant keyword may not be worth pursuing in your SEO if: - ANS-The
keyword has no traffic
